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UNDER THE PERSPECTIVE OF CULTURAL AND TOURISM INTEGRATION: CONSTRUCTION PATHS AND PRACTICE OF IDEOLOGICAL AND POLITICAL DEMONSTRATION COURSE IN "FUNDAMENTALS OF TOURISM GUIDING"

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Volume 4, Issue 2, Pp 27-31, 2026

DOI: https://doi.org/10.61784/wjes3138

Author(s)

ZiYi Bai*, CaiHong Hao, TongYue Zhang, Shan Tong

Affiliation(s)

School of Management, Yulin University, Yulin 719000, Shaanxi, China.

Corresponding Author

ZiYi Bai

ABSTRACT

Taking the course "Fundamentals of Tourism Guiding" as the carrier, based on the development trend of cultural and tourism integration, this study constructs a construction framework of ideological and political demonstration course featuring "value guidance - content integration - practice empowerment - evaluation closed-loop". By excavating ideological and political elements from Northern Shaanxi's red culture, traditional culture, and ecological resources, core literacy such as national awareness, cultural confidence, professional ethics, and ecological responsibility are integrated into the entire teaching process. An implementation path of "five-minute ideological and political introduction before class, ideological and political penetration through in-class cases, and ideological and political tempering through after-class practice" is innovated. Empirical study shows that this construction mode has effectively realized the trinity educational goal of "knowledge impartment, ability training, and value shaping". Students' cultural confidence, professional identity, and social responsibility have been significantly improved, providing a replicable and promotable practical paradigm for the ideological and political construction of similar courses.

KEYWORDS

Cultural and tourism integration; Fundamentals of tourism guiding; Ideological and political education in courses; Demonstration course; Construction path

CITE THIS PAPER

ZiYi Bai, CaiHong Hao, TongYue Zhang, Shan Tong. Under the perspective of cultural and tourism integration: construction paths and practice of ideological and political demonstration course in "fundamentals of tourism guiding". World Journal of Educational Studies. 2026, 4(2): 27-31. DOI: https://doi.org/10.61784/wjes3138.

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