Author(s)

XiaoQing Wang

Affiliation(s)

Suzhou Kuyue Network Technology Co., Ltd, Suzhou 215000, Jiangsu, China.

Corresponding Author

XiaoQing Wang

ABSTRACT

The traditional "accommodation-oriented" marketing model of five-star hotels faces core bottlenecks such as intensified homogeneous competition, insufficient excavation of family customer value, and low proportion of non-accommodation revenue. From the perspective of a five-star hotel marketing supervisor, this study proposes a transformation strategy of "triple space innovation + somatosensory interaction empowerment" based on the experience economy theory and scenario innovation theory. It upgrades the hotel's traditional guest room space into a composite experience space integrating "parent-child interaction space + sports experience space + emotional intervention space", deeply integrating the core technologies of Kuyue Technology's smart screen (millimeter-level capture of 342 skeletal points, ≤20ms low-latency response) with children's somatosensory interaction content, focusing on the core needs of family customers.  Through an 8-month empirical study (n=912 family groups, including 648 ordinary families and 264 families with children with ASD precursor defects), the enabling effect of this model on hotel occupancy rate, average customer price, repurchase rate, and market expansion was systematically verified. The results show that after the launch of the experience space, the overall occupancy rate of the sample hotels increased by 38.6%, the average stay duration of family customers extended to 3.2 days, the average customer price grew by 31.2%, and the market radiation radius expanded from 15 kilometers to 40 kilometers, which is significantly higher than the traditional operation model (p<0.001).  This study provides a theoretical framework and practical path for five-star hotels to break functional boundaries and realize the transformation of the experience economy, and also provides empirical support for somatosensory interaction technology to empower scenario innovation in the high-end service industry. 

KEYWORDS

Experience economy; Five-star hotel; Space innovation; Somatosensory interaction; Kuyue Technology smart screen; Parent-child experience; Occupancy rate

CITE THIS PAPER

XiaoQing Wang. Experience economy–driven innovation in five-star hotels: somatosensory interaction and parent–child experience spaces. World Journal of Information Technology. 2026, 4(1): 64-70. DOI: https://doi.org/10.61784/wjit3084.

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