World Journal of Educational Studies
type: channel
description: World Journal of Educational Studies (WJES) is an international peer-reviewed, open access journal.
publisher: UPub Science
language: en
publication name: World Journal of Educational Studies
issn: 2959-9989
items: OUTCOMES OF INTERNATIONAL HIGHER EDUCATION: EMPLOYABILITY OF STUDENT RETURNEES
items: THE “CHINESE PARADIGM” OF AGRICULTURAL SCIENCE EDUCATION DRIVEN BY THE DEMANDS OF THE TROPICAL CROP INDUSTRY
items: “THREE INTEGRATIONS AND THREE DRIVES”: CONSTRUCTING AND PRACTICING AN INNOVATIVE TALENT CULTIVATION SYSTEM FOR TROPICAL CROP PRODUCTION MAJORS
items: CONSTRUCTION OF THE “ONE AXIS, DUAL DRIVES, AND FOUR INTEGRATIONS” GRADUATE TRAINING SYSTEM FOR SOUTHERN SEED BREEDING UNDER NATIONAL STRATEGIC GUIDANCE
items: ARTIFICIAL INTELLIGENCE AND COLLEGE STUDENTS’ SELF-DIRECTED LEARNING: A REVIEW OF OPPORTUNITIES, RISKS, AND FUTURE DIRECTIONS
items: DISCUSSION AND PRACTICE OF BLENDED TEACHING OF “URBAN GEOGRAPHY” BASED ON RAIN CLASSROOM
items: https://upubscience.com/wjes/article/view/1731
items: UNDER THE PERSPECTIVE OF CULTURAL AND TOURISM INTEGRATION: CONSTRUCTION PATHS AND PRACTICE OF IDEOLOGICAL AND POLITICAL DEMONSTRATION COURSE IN "FUNDAMENTALS OF TOURISM GUIDING"
items: "GOING GLOBAL" LEADING ENTERPRISES + RAILWAY CHARACTERISTICS: PRACTICE OF INTERNATIONAL RAILWAY TALENT CULTIVATION
items: INTEGRATING SAMR MODEL WITH AI-DRIVEN E-LEARNING IN ACADEMIC ENGLISH: A UNIFIED FRAMEWORK FOR ONLINE AND OFFLINE COURSES
items: TEACHING REFORM AND PRACTICE OF TOURISM RESOURCE DEVELOPMENT AND MANAGEMENT FROM THE PERSPECTIVE OF CURRICULUM IDEOLOGICAL AND POLITICAL EDUCATION
items: CULTIVATING GREEN MARKETING TALENT IN VOCATIONAL COLLEGES FOR THE NET-ZERO TRANSITION: AN AI-ENABLED COMPETENCY FRAMEWORK AND DEVELOPMENT PATHWAY
items: DUAL-ENGINE DRIVE OF DATA + MODEL ON OPTIMIZATION THEORY FOR COURSE FOR THE AI ERA
items: THE COLLABORATIVE EDUCATION MECHANISM OF FINANCIAL TECHNOLOGY COURSES FROM THE PERSPECTIVE OF CURRICULUM IDEOLOGY AND POLITICS
items: APPLICATION OF A PAD CLASS INTEGRATED WITH CBL TEACHING MODEL IN CULTIVATING TCM CLINICAL THINKING IN CHINESE MATERIA MEDICA
items: FROM CULTURAL SELF-AWARENESS TO CONFIDENT COMMUNICATION: CONSTRUCTING AND PRACTICING AN IDEOLOGICAL AND POLITICAL EDUCATION MODEL IN TOUR GUIDING COURSES
items: APPLICATION RESEARCH OF BOPPPS TEACHING MODEL BASED ON OBE CONCEPT SPOC PLATFORM IN HIGHER VOCATIONAL EDUCATION: A CASE STUDY OF INTERNAL MEDICINE NURSING COURSE
items: COLLEGE ENGLISH TEACHING REFORM DRIVEN BY THE TRANSLATION COMPETITION OF UNDERSTANDING CONTEMPORARY CHINA
items: CULTIVATION PATHWAYS FOR INTELLIGENT LANGUAGE SERVICE PROFESSIONALS IN HIGHER VOCATIONAL FOREIGN LANGUAGE PROGRAMMES — A CASE STUDY OF THE CROSS-BORDER E-COMMERCE INDUSTRY
items: EXPLORING TEACHING APPROACHES FOR CORPORATE STRATEGY AND RISK MANAGEMENT COURSES INTEGRATING OBE PRINCIPLES WITH IDEOLOGICAL AND POLITICAL EDUCATION
items: THE PATHWAYS AND MECHANISMS OF DATA-INTELLIGENCE DISCIPLINARY COMPETITIONS EMPOWERING BUSINESS TALENT CULTIVATION
items: INNOVATIVE PRACTICE OF ENAMELLING-BASED ART HEALING: A CASE STUDY GROUNDED IN THE "THEORY-PRACTICE INTEGRATION" MODEL
items: APPLICATION OF AIGC-ASSISTED VISUAL INSPIRATION IN EARLY CHILDHOOD ART EDUCATION
items: CHARACTERISTICS OF TALENT DEMAND AND CONSTRUCTION OF A COLLABORATIVE CULTIVATION MECHANISM FOR SOCIAL GOVERNANCE IN BORDER AREAS
items: DIGITAL EMPOWERMENT IN K-12 CHINESE WRITING INSTRUCTION: RESEARCH ON PERSONALIZED LEARNING STRATEGIES AND PRACTICE MODELS
items: DESIGN AND IMPLEMENTATION ASSURANCE OF A DYNAMIC INDICATOR SYSTEM FOR CLASSIFIED FACULTY PERFORMANCE EVALUATION IN THE POST-"BREAKING THE FIVE ONLYS" ERA
items: THE VISUAL NARRATIVE STRATEGY FOR THE BRAND PROMOTION OF RED CULTURE IN NANCHONG CITY
items: PRACTICAL FEATURES AND DISSEMINATION DILEMMAS OF TEACHING REFORM PROJECTS IN VOCATIONAL COLLEGES
items: PERSPECTIVES OF CHINESE EFL UNIVERSITY STUDENTS ON USING REDNOTE FOR AUTONOMOUS ENGLISH LISTENING LEARNING
items: https://upubscience.com/wjes/article/view/1715

OUTCOMES OF INTERNATIONAL HIGHER EDUCATION: EMPLOYABILITY OF STUDENT RETURNEES
type: item
description: The growing internationalisation of higher education has brought about an increase in the number of student returnees. However, the employment of student returnees, as an important part of international higher educational outcomes, is widely focused on by educators. Based on the graduate capital model, this paper analyses the employment of returnees in mainland China in recent years through literature analysis and finds that employability is a direct factor affecting employment outcomes. In assessing whether international education has enhanced students’ employability, it is necessary to identify which specific types of employment capital have been enhanced. Currently, Chinese employers do not consistently rate the employability of returnees. Returnee graduates should pay attention to changes in the labour market in the pre-study, study and post-study phases, and actively participate in the activities of other employers in order to maximise the employability capital of graduates. Therefore, cultivating and enhancing employability is a process that requires the joint development of universities, students and employers.
subject: Research Article
  topic: section
subject: Employability
  topic: keywords
subject: Student returnees
  topic: keywords
subject: International higher education
  topic: keywords
subject: Graduate capital model
  topic: keywords
creator: MeiYing Wu
rights: Copyright (c) 2024 MeiYing Wu https://creativecommons.org/licenses/by/4.0
date: 2024-08-02
publication date: 2024-08-02
starting page: 16
ending page: 20
doi: 10.61784/wjes3003

THE “CHINESE PARADIGM” OF AGRICULTURAL SCIENCE EDUCATION DRIVEN BY THE DEMANDS OF THE TROPICAL CROP INDUSTRY
type: item
description: Amid the deepening implementation of the Belt and Road Initiative and the accelerating globalization of agriculture, the tropical crop industry in Southeast Asia is undergoing a pivotal transformation from traditional extensive farming to intelligent, sustainable, and integrated industrial chain development. This evolution underscores an urgent demand for versatile, practice-oriented, and internationally innovative talents. However, conventional agricultural education models are hindered by outdated curricula, disconnected practical training, and imbalanced talent competency structures, resulting in a severe misalignment between talent cultivation and industry needs. This paper, grounded in China’s tropical agricultural education practices and the experience of new agricultural sciences development, constructs a “Chinese Paradigm” of tropical crop agricultural teaching driven by industry demand, centered on curriculum reform, and utilizing industry-education integration as its pathway. Through comprehensive iterative upgrades of the educational system, this paradigm addresses the imbalance between talent supply and demand, leveraging China’s tropical agricultural technological advantages and educational resources to develop a replicable and scalable teaching model. It offers a Chinese solution for tropical crop talent cultivation to Southeast Asian countries along the Belt and Road, embodying China’s leading exemplary role and commitment to international agricultural educational cooperation.
subject: Research Article
  topic: section
subject: Tropical crops
  topic: keywords
subject: Industry demand
  topic: keywords
subject: Agricultural education
  topic: keywords
subject: Chinese paradigm
  topic: keywords
subject: Industry-education integration
  topic: keywords
subject: Belt and Road Initiative
  topic: keywords
subject: Talent cultivation
  topic: keywords
creator: Yan Liu
creator: YongGang Zhou
creator: YanLi Chen
creator: YaXin Li
creator: Chen Feng
creator: HaiYan Li
rights: Copyright (c) 2026 Yan Liu; YongGang Zhou; YanLi Chen; YaXin Li; Chen Feng; HaiYan Li https://creativecommons.org/licenses/by/4.0
date: 2026-03-13
publication date: 2026-03-13
starting page: 54
ending page: 59
doi: 10.61784/wjes3144

“THREE INTEGRATIONS AND THREE DRIVES”: CONSTRUCTING AND PRACTICING AN INNOVATIVE TALENT CULTIVATION SYSTEM FOR TROPICAL CROP PRODUCTION MAJORS
type: item
description: Amid the dual context of building an agricultural powerhouse and advancing novel productive forces, the tropical crop industry is accelerating its transition towards intelligence, sustainability, and internationalization, thereby imposing heightened demands on the interdisciplinary aptitude and practical capabilities of innovative talents. Addressing prevailing challenges such as pronounced disciplinary barriers, superficial industry-education integration, and insufficient international adaptability in the training of tropical crop production professionals, this study proposes a “Three Integrations and Three Drives” talent cultivation system. This framework centers on the core pathways of interdisciplinary integration, profound industry-education integration, and synergistic scientific-educational collaboration, propelled by the engines of industry demand, cutting-edge technology, and international cooperation. Through curriculum restructuring, pedagogical innovation, enhancement of practical platforms, and reform of assessment mechanisms, this approach achieves synchronous resonance among talent development, industrial progress, technological advancement, and global needs. The proposed system offers a replicable and scalable model for talent training in tropical crop majors under the new agricultural science paradigm.
subject: Research Article
  topic: section
subject: Tropical crops
  topic: keywords
subject: Talent cultivation
  topic: keywords
subject: Three integrations and three drives
  topic: keywords
subject: New agricultural science
  topic: keywords
subject: Industry-education integration
  topic: keywords
subject: Interdisciplinary integration
  topic: keywords
creator: Yan Liu
creator: YanLi Chen
creator: YongGang Zhou
creator: YaXin Li
creator: Yan Jing
creator: HaiYan Li
rights: Copyright (c) 2026 Yan Liu; YanLi Chen; YongGang Zhou; YaXin Li; Yan Jing; HaiYan Li https://creativecommons.org/licenses/by/4.0
date: 2025-12-31
publication date: 2025-12-31
starting page: 67
ending page: 71
doi: 10.61784/wjes3143

CONSTRUCTION OF THE “ONE AXIS, DUAL DRIVES, AND FOUR INTEGRATIONS” GRADUATE TRAINING SYSTEM FOR SOUTHERN SEED BREEDING UNDER NATIONAL STRATEGIC GUIDANCE
type: item
description: As a national strategic priority, Southern Seed Breeding (Nanfan) imposes an urgent demand for highly skilled, interdisciplinary talents. However, the conventional graduate training paradigm is ensnared in structural dilemmas characterized by a disconnect between theory and practice, a superficial integration of industry and education, and skewed evaluation orientations. In response, this study establishes and empirically validates a graduate training framework embodying the “One Axis, Dual Drives, and Four Integrations” logic within the southern seed breeding domain, utilizing STIs as practical arenas and employing a triadic analytical framework of value–institution–action. This system centers on the strategic imperatives of southern seed breeding as the axis of value, propelled by the dual engines of scientific-educational synergy and industry-education integration. It advances a four-dimensional fusion encompassing curriculum design, mentorship teams, practical platforms, and evaluation mechanisms, thereby forming a closed-loop educational model of “rooted theoretical foundations, research serving industry, and outcomes enriching teaching.” Empirical verification, based on 136 provincial-level and above institutes in Hainan, demonstrates that this system markedly enhances graduate students’ practical innovation capabilities and industry service competencies, cultivating over 250 talents devoted to agricultural knowledge and passion, transferring more than 30 scientific achievements, and generating over 15 million RMB in technology promotion contracts. By deeply excavating the intrinsic mechanisms embedding national strategic demands into talent cultivation, this research offers a novel paradigm that harmonizes profound theoretical insights with applied efficacy for the reform of professional agricultural graduate education.
subject: Research Article
  topic: section
subject: Southern seed breeding
  topic: keywords
subject: Science and technology institutes
  topic: keywords
subject: Graduate training
  topic: keywords
subject: Scientific-educational fusion
  topic: keywords
subject: Industry-education integration
  topic: keywords
creator: YongGang Zhou
creator: Yan Jing
creator: Jie Liu
creator: ZhanYing Zhang
creator: ZhiQiang Xia
creator: Jian Wang
creator: LiJuan Luo
creator: YouGen Wu
creator: Yan Liu
rights: Copyright (c) 2026 YongGang Zhou; Yan Jing; Jie Liu; ZhanYing Zhang; ZhiQiang Xia; Jian Wang; LiJuan Luo; YouGen Wu; Yan Liu https://creativecommons.org/licenses/by/4.0
date: 2026-03-13
publication date: 2026-03-13
starting page: 1
ending page: 5
doi: 10.61784/wjes3145

ARTIFICIAL INTELLIGENCE AND COLLEGE STUDENTS’ SELF-DIRECTED LEARNING: A REVIEW OF OPPORTUNITIES, RISKS, AND FUTURE DIRECTIONS
type: item
description: With the rapid development of artificial intelligence (AI), intelligent tools and generative models have increasingly entered higher education and reshaped students' learning processes. AI influences how college students access information, complete academic tasks, and regulate their learning, thereby affecting their self-directed learning. This paper provides a narrative literature review of studies published between 2016 and 2026 in Chinese and international databases. The review examines both positive and negative impacts of AI on college students' self-directed learning. Existing research shows that AI can improve learning efficiency, provide personalized feedback, and support learning strategies. However, it may also lead to over-reliance, academic integrity concerns, and cognitive offloading. The findings further indicate that current studies focus mainly on tool application and learning outcomes, while research on underlying mechanisms and long-term effects remains limited. Future research should explore the pathways through which AI influences self-directed learning and develop appropriate evaluation frameworks in higher education contexts.
subject: Research Article
  topic: section
subject: Artificial intelligence
  topic: keywords
subject: Self-directed learning
  topic: keywords
subject: Higher education
  topic: keywords
subject: College students
  topic: keywords
subject: Narrative review
  topic: keywords
creator: JiaXin Yang
creator: Di Yao
rights: Copyright (c) 2026 JiaXin Yang; Di Yao https://creativecommons.org/licenses/by/4.0
date: 2026-02-28
publication date: 2026-02-28
starting page: 32
ending page: 35
doi: 10.61784/wjes3139

DISCUSSION AND PRACTICE OF BLENDED TEACHING OF “URBAN GEOGRAPHY” BASED ON RAIN CLASSROOM
type: item
description: Against the backdrop of deep integration between information technology and education, blended learning has emerged as a key direction for curriculum reform in higher education. Taking the course Urban Geography as a case study, this paper explores the construction and implementation of a blended learning model based on the Rain Classroom Smart Teaching Tool. The study developed a “three-stage, six-step” blended teaching model encompassing pre-class independent learning, in-class deep interaction, and post-class consolidation and enhancement. Leveraging Rain Classroom's real-time interaction, data feedback, and online learning resources, the model effectively enhanced students' independent learning abilities, critical thinking skills, and patriotic sentiments, achieving a deep integration of professional knowledge transmission and ideological education within the curriculum.
subject: Research Article
  topic: section
subject: Rain classroom
  topic: keywords
subject: Blended teaching
  topic: keywords
subject: Urban geography
  topic: keywords
creator: Hui Li
creator: Yu Xia
creator: QiLong Ren
creator: YuHua Cao
creator: GuangXiong Mao
rights: Copyright (c) 2026 Hui Li; Yu Xia; QiLong Ren; YuHua Cao; GuangXiong Mao https://creativecommons.org/licenses/by/4.0
date: 2026-03-06
publication date: 2026-03-06
starting page: 49
ending page: 53
doi: 10.61784/wjes3141

https://upubscience.com/wjes/article/view/1731
type: item
title: REGIONAL ADAPTATION AND CAPABILITY ADVANCEMENT: APPLICATION RESEARCH OF "THREE-DIMENSIONAL INTEGRATION AND TEN-WHEEL DRIVE" IN LOCAL CULTURAL TOURISM TALENT TRAINING OF "FUNDAMENTALS OF TOURISM GUIDING"
description: Aiming at the urgent demand for locally adaptable talents in the upgrading of Northern Shaanxi's cultural tourism industry, this study takes the curriculum reform of "Fundamentals of Tourism Guiding" as the carrier to explore the application path of the "Ten-Wheel Drive" mode in local cultural tourism talent training. By integrating local elements such as Northern Shaanxi's red culture, frontier fortress culture, and ecological resources, a full-chain curriculum system of "basic layer + characteristic layer + dynamic layer" is constructed. Relying on the trinity practice platform of "campus-enterprise-scenic spot", the capability advancement of students from "theoretical mastery" to "local practical operation" and then to "industrial empowerment" is realized. A 5-year empirical study shows that this mode has effectively improved students' local cultural identity and full-chain operation capability, It provides a practical paradigm for cultural tourism professional talent training in regional colleges and universities with similar resource endowments.
subject: Research Article
  topic: section
subject: Ten-wheel drive
  topic: keywords
subject: Local cultural tourism talents
  topic: keywords
subject: Fundamentals of tourism guiding
  topic: keywords
subject: Regional adaptation
  topic: keywords
subject: Capability advancement
  topic: keywords
creator: ZiYi Bai
creator: YiMin Han
rights: Copyright (c) 2026 ZiYi Bai; YiMin Han https://creativecommons.org/licenses/by/4.0
date: 2026-02-25
publication date: 2026-02-25
starting page: 22
ending page: 26
doi: 10.61784/wjes3137

UNDER THE PERSPECTIVE OF CULTURAL AND TOURISM INTEGRATION: CONSTRUCTION PATHS AND PRACTICE OF IDEOLOGICAL AND POLITICAL DEMONSTRATION COURSE IN "FUNDAMENTALS OF TOURISM GUIDING"
type: item
description: Taking the course "Fundamentals of Tourism Guiding" as the carrier, based on the development trend of cultural and tourism integration, this study constructs a construction framework of ideological and political demonstration course featuring "value guidance - content integration - practice empowerment - evaluation closed-loop". By excavating ideological and political elements from Northern Shaanxi's red culture, traditional culture, and ecological resources, core literacy such as national awareness, cultural confidence, professional ethics, and ecological responsibility are integrated into the entire teaching process. An implementation path of "five-minute ideological and political introduction before class, ideological and political penetration through in-class cases, and ideological and political tempering through after-class practice" is innovated. Empirical study shows that this construction mode has effectively realized the trinity educational goal of "knowledge impartment, ability training, and value shaping". Students' cultural confidence, professional identity, and social responsibility have been significantly improved, providing a replicable and promotable practical paradigm for the ideological and political construction of similar courses.
subject: Research Article
  topic: section
subject: Cultural and tourism integration
  topic: keywords
subject: Fundamentals of tourism guiding
  topic: keywords
subject: Ideological and political education in courses
  topic: keywords
subject: Demonstration course
  topic: keywords
subject: Construction path
  topic: keywords
creator: ZiYi Bai
creator: CaiHong Hao
creator: TongYue Zhang
creator: Shan Tong
rights: Copyright (c) 2026 ZiYi Bai; CaiHong Hao; TongYue Zhang; Shan Tong https://creativecommons.org/licenses/by/4.0
date: 2026-02-25
publication date: 2026-02-25
starting page: 27
ending page: 31
doi: 10.61784/wjes3138

"GOING GLOBAL" LEADING ENTERPRISES + RAILWAY CHARACTERISTICS: PRACTICE OF INTERNATIONAL RAILWAY TALENT CULTIVATION
type: item
description: This study investigates Guangzhou Railway Polytechnic’s innovative “Leading Enterprises Going Global + Railway Characteristics” model for international railway talent cultivation. Anchored in China's Belt and Road Initiative, this strategic model addresses the escalating demand for localized railway professionals across partner countries. Through systematic collaborations with domestic and international universities alongside prominent railway enterprises, the institution has established a comprehensive international talent cultivation platform that synergizes educational resources, industrial expertise, and cross-cultural competencies. The polytechnic has pioneered diversified pathways encompassing curriculum internationalization, dual-qualification certification frameworks, and immersive work-integrated learning initiatives. These innovations foster profound industry-education integration, ensuring training outcomes rigorously align with both international standards and specific regional specifications. Leveraging strategic partnerships with Chinese railway enterprises expanding overseas, the program immerses students in authentic workplace environments, systematically exposing them to advanced Chinese railway technologies and established management methodologies.
subject: Research Article
  topic: section
subject: Vocational education
  topic: keywords
subject: "Chinese + vocational skills"
  topic: keywords
subject: Rail transit industry development
  topic: keywords
subject: High-speed rail "going global"
  topic: keywords
creator: XingFeng Liu
creator: FaWu He
rights: Copyright (c) 2026 XingFeng Liu; FaWu He https://creativecommons.org/licenses/by/4.0
date: 2026-03-02
publication date: 2026-03-02
starting page: 36
ending page: 40
doi: 10.61784/wjes3133

INTEGRATING SAMR MODEL WITH AI-DRIVEN E-LEARNING IN ACADEMIC ENGLISH: A UNIFIED FRAMEWORK FOR ONLINE AND OFFLINE COURSES
type: item
description: This study integrates the SAMR model (Substitution, Augmentation, Modification, Redefinition) with AI-driven e-learning to develop a unified online-offline academic English framework for mechanical engineering students in China’s new engineering education context. Specific AI applications include: substitution-level AI grammar checkers and vocabulary apps, augmentation-level adaptive algorithms delivering real-time feedback, modification-phase automated essay scoring and speech recognition for multidimensional assessment redesign, and redefinition-stage AI-generated VR simulations for immersive language practice. Using a mixed-methods approach—pre/post-tests, technology fluency evaluations, and focus groups—the research demonstrates that this framework significantly enhances students’ academic English proficiency, critical thinking, and interdisciplinary communication skills. Results confirm substantial gains in engagement and satisfaction, highlighting AI’s transformative role in redefining pedagogical paradigms for engineering education.
subject: Research Article
  topic: section
subject: AI-driven education
  topic: keywords
subject: SAMR model
  topic: keywords
subject: Academic English
  topic: keywords
subject: Online and offline integration
  topic: keywords
creator: YongQin Wang
rights: Copyright (c) 2026 YongQin Wang https://creativecommons.org/licenses/by/4.0
date: 2026-03-04
publication date: 2026-03-04
starting page: 41
ending page: 48
doi: 10.61784/wjes3140

TEACHING REFORM AND PRACTICE OF TOURISM RESOURCE DEVELOPMENT AND MANAGEMENT FROM THE PERSPECTIVE OF CURRICULUM IDEOLOGICAL AND POLITICAL EDUCATION
type: item
description: Guided by the fundamental task of fostering virtue through education, the construction of curriculum ideological and political education in Tourism Resource Development and Management, a core course for tourism management majors, has become a key approach to improving the quality of talent training. Aiming at prominent problems in current teaching—including insufficient depth and breadth in exploring ideological and political elements, teachers’ inadequate ability to integrate ideological and political content into professional teaching, lack of ideological and political guidance in practical teaching, and an imperfect evaluation system—this study constructs an ideological and political teaching system of "Goal Orientation – Content Optimization – Path Innovation – Evaluation Guarantee" based on the educational positioning of universities in Yulin and the development needs of the tourism industry. Through integrating regional tourism resources, strengthening faculty development, innovating teaching methods and practical platforms, and improving a diversified evaluation mechanism, the course achieves the organic unity of knowledge imparting, ability cultivation, and value shaping. Practice shows that the reform has helped 92% of students establish a correct ecological outlook and professional values. The award-winning rate of students’ projects integrating ideological and political elements in discipline competitions has increased by 35%. The ideological and political teaching capacity of the professional teaching team has been significantly enhanced, and the course’s demonstration effect has driven five similar courses in the university to carry out ideological and political reform. This provides a replicable and generalizable practical paradigm for curriculum ideological and political construction in tourism management and related disciplines.
subject: Research Article
  topic: section
subject: Data curriculum ideological and political education
  topic: keywords
subject: Tourism resource development and management
  topic: keywords
subject: Teaching reform
  topic: keywords
subject: Practical path
  topic: keywords
subject: Integration of regional resources
  topic: keywords
creator: Hou Jia
rights: Copyright (c) 2026 Hou Jia https://creativecommons.org/licenses/by/4.0
date: 2026-02-09
publication date: 2026-02-09
starting page: 1
ending page: 7
doi: 10.61784/wjes3136

CULTIVATING GREEN MARKETING TALENT IN VOCATIONAL COLLEGES FOR THE NET-ZERO TRANSITION: AN AI-ENABLED COMPETENCY FRAMEWORK AND DEVELOPMENT PATHWAY
type: item
description: Against the dual backdrop of China’s “carbon peaking–carbon neutrality” strategy and the accelerating global net-zero transition, green marketing has shifted from a peripheral competitive instrument to a core mechanism for value creation and sustainable transformation. This shift calls for a new type of “green + intelligent” talent in vocational education—graduates who combine ecological literacy with data-driven and AI-enabled marketing capabilities. Drawing on competency-based education (CBE), ecological literacy, and AI-empowered education, this study reviews relevant international and domestic research and policy practices and maps them onto authentic job tasks and situational demands in green marketing roles. We develop a three-tier, five-dimensional competency framework (foundational–intelligent–innovative) and propose an end-to-end development pathway in which AI is embedded across curriculum design, practice-based training, assessment, and employment alignment. The framework comprises five dimensions: (1) green cognition and ecological literacy, (2) industry fundamentals and market adaptability, (3) AI/digital technology application, (4) cross-boundary collaboration and communication, and (5) innovative practice and sustainable development. It positions ecological literacy as the value foundation, AI as the technical engine, and lifelong learning as the growth trajectory, forming a closed loop of “task scenarios–competency progression–assessment feedback.” For implementation, the paper proposes an integrated scheme consisting of curriculum restructuring and interdisciplinary projects, intelligent learning and virtual simulation-based training, industry–education collaboration and job alignment, whole-process intelligent assessment and digital portfolios, and continuous learning with governance optimization. The proposed framework and pathway provide actionable guidance for vocational colleges in curriculum development, training-base construction, industry–ed…
subject: Research Article
  topic: section
subject: Net-zero transition
  topic: keywords
subject: Green marketing talent
  topic: keywords
subject: AI empowerment
  topic: keywords
subject: Competency framework
  topic: keywords
subject: Talent development pathway
  topic: keywords
creator: ZhaoXia Xue
creator: Wei Li
rights: Copyright (c) 2026 ZhaoXia Xue; Wei Li https://creativecommons.org/licenses/by/4.0
date: 2026-02-13
publication date: 2026-02-13
starting page: 8
ending page: 16
doi: 10.61784/wjes3134

DUAL-ENGINE DRIVE OF DATA + MODEL ON OPTIMIZATION THEORY FOR COURSE FOR THE AI ERA
type: item
description: Addressing the shift in AI-era optimization algorithms from offline static to integrated perception, this paper proposes a three-tiered pyramid teaching framework. By introducing computational graph perspectives to reshape foundational theory, empowering advanced training through dual-layer programming, and driving end-to-end differentiable optimization applications drives application practice, effectively resolving the challenges of fragmented knowledge, outdated tools, and single-dimensional assessment in traditional curricula. Practice demonstrates that this framework significantly enhances graduate students' dual-habitat cross-disciplinary problem-solving capabilities, bridging mathematical rigor and AI intuition.
subject: Research Article
  topic: section
subject: Model-driven optimization
  topic: keywords
subject: Integrated perception
  topic: keywords
subject: Data-driven optimization
  topic: keywords
subject: Bidirectional empowerment of AI and optimization
  topic: keywords
subject: Prediction-decision integration
  topic: keywords
creator: DanJu Lv
creator: YueYun Yu
creator: Yan Zhang
rights: Copyright (c) 2026 DanJu Lv; YueYun Yu; Yan Zhang https://creativecommons.org/licenses/by/4.0
date: 2026-02-25
publication date: 2026-02-25
starting page: 17
ending page: 21
doi: 10.61784/wjes3132

THE COLLABORATIVE EDUCATION MECHANISM OF FINANCIAL TECHNOLOGY COURSES FROM THE PERSPECTIVE OF CURRICULUM IDEOLOGY AND POLITICS
type: item
description: Against the backdrop of rapid digital economic development and the in-depth application of financial technology, financial technology courses have become essential compulsory courses for economics and finance majors in universities. While promoting financial innovation, financial technology also brings practical issues such as data security, algorithmic ethics, and financial risks, posing higher demands on talent cultivation in higher education. Systematically integrating the concept of curriculum ideology and politics into the teaching of financial technology courses is an important way to implement the fundamental task of fostering virtue through education. From the perspective of curriculum ideology and politics, this paper, based on the teaching practice of undergraduate financial technology courses (conducting a teaching experiment with 80 students from 2 classes during the 2024-2025 academic year) and employing literature research, case analysis, and teaching experiment methods, analyzes the practical dilemmas in the current process of ideological and political education within financial technology courses. It proposes a "Five-in-One" collaborative education mechanism centered on teaching objectives, content, subjects, methods, and evaluation. The paper also summarizes the practical teaching effects, aiming to provide useful references for the ideological and political construction of financial technology courses in universities.
subject: Research Article
  topic: section
subject: Curriculum ideology and politics
  topic: keywords
subject: Financial technology
  topic: keywords
subject: Collaborative education
  topic: keywords
subject: Innovation in teaching methods
  topic: keywords
subject: Diversified evaluation system
  topic: keywords
creator: TongYue Zhang
rights: Copyright (c) 2026 TongYue Zhang https://creativecommons.org/licenses/by/4.0
date: 2026-02-09
publication date: 2026-02-09
starting page: 66
ending page: 73
doi: 10.61784/wjes3135

APPLICATION OF A PAD CLASS INTEGRATED WITH CBL TEACHING MODEL IN CULTIVATING TCM CLINICAL THINKING IN CHINESE MATERIA MEDICA
type: item
description: This study tackles the challenge of cultivating clinical thinking in Chinese Materia Medica education by integrating the Presentation-Assimilation-Discussion (PAD) Class model with Case-Based Learning (CBL). A teaching framework was structured around the "Lecture–Self-study–Reflection–Discussion–Evaluation" pathway, incorporating CBL cases distinguished by their typicality, authenticity, progressive complexity, and heuristic value. The alternating-class PAD approach was implemented to strengthen students' capacity to connect TCM theory, diagnosis, formulation, and herb application in clinical reasoning. A multifaceted evaluation system integrating process and outcome assessments was established, complemented by a TCM teaching clinic as a secondary learning platform to bridge theoretical knowledge and practical application. The model significantly enhanced student engagement and proficiency in syndrome differentiation and treatment. Future initiatives will prioritize the optimization of case libraries, advancement of teacher training, and exploration of AI-supported personalized learning pathways to inform innovative reforms in TCM curriculum design.
subject: Research Article
  topic: section
subject: TCM clinical thinking
  topic: keywords
subject: PAD class
  topic: keywords
subject: Case-Based Learning (CBL)
  topic: keywords
subject: Chinese Materia Medica instruction
  topic: keywords
subject: Instructional reform
  topic: keywords
creator: JingNa Fan
creator: RongHao Wang
creator: ZiHan Chen
creator: Tuo Shi
creator: JiaTing Zhang
creator: Bin Yu
creator: Min Sun
rights: Copyright (c) 2026 JingNa Fan; RongHao Wang; ZiHan Chen; Tuo Shi; JiaTing Zhang; Bin Yu; Min Sun https://creativecommons.org/licenses/by/4.0
date: 2026-01-14
publication date: 2026-01-14
starting page: 30
ending page: 34
doi: 10.61784/wjes3127

FROM CULTURAL SELF-AWARENESS TO CONFIDENT COMMUNICATION: CONSTRUCTING AND PRACTICING AN IDEOLOGICAL AND POLITICAL EDUCATION MODEL IN TOUR GUIDING COURSES
type: item
description: In the context of China’s educational reform emphasizing ideological and political education (IPE) across all disciplines, how to effectively integrate socialist core values and cultural confidence into professional courses remains a key challenge. This study, grounded in the course “Tour Guiding Business” at Yulin University, proposes and practices a localized IPE model titled “From Cultural Self-Awareness to Confident Communication.” The model leverages regional cultural resources—such as Shaanbei folk songs, university revolutionary history, and local heritage—to construct a three-stage pedagogical path of “Infiltration-Internalization-Externalization.” Through a blended “Three-Wheel Drive” instructional approach combining thematic embedding, situational experience, and project-driven practice, the course systematically cultivates students’ cultural identity, professional ethics, and innovative communication skills. Based on a two-semester implementation with 45 undergraduate students, this paper analyzes the course design, teaching mechanisms, assessment strategies, and preliminary outcomes, while also addressing challenges such as resource integration, teacher capacity, and evaluation sustainability. The study concludes that a culturally grounded, practice-oriented IPE model can significantly enhance students’ ideological belonging, cultural confidence, and professional competence, offering a replicable framework for similar regional universities engaged in curriculum-based ideological education.
subject: Research Article
  topic: section
subject: Ideological and political education
  topic: keywords
subject: Tour guiding
  topic: keywords
subject: Cultural confidence
  topic: keywords
subject: Local cultural resources
  topic: keywords
subject: Pedagogical innovation
  topic: keywords
subject: Curriculum reform
  topic: keywords
subject: Yulin University
  topic: keywords
creator: WenJie Yang
creator: YiMin Han
creator: FenFen Ma
creator: Kai Qu
rights: Copyright (c) 2026 WenJie Yang; YiMin Han; FenFen Ma; Kai Qu https://creativecommons.org/licenses/by/4.0
date: 2026-01-22
publication date: 2026-01-22
starting page: 53
ending page: 59
doi: 10.61784/wjes3129

APPLICATION RESEARCH OF BOPPPS TEACHING MODEL BASED ON OBE CONCEPT SPOC PLATFORM IN HIGHER VOCATIONAL EDUCATION: A CASE STUDY OF INTERNAL MEDICINE NURSING COURSE
type: item
description: Objective: To investigate the implementation of a hybrid teaching model—integrating the BOPPPS framework within a SPOC platform under the guidance of the OBE concept—in internal medicine nursing courses at higher vocational colleges. Methods: The 2022 and 2023 higher vocational nursing students (here in after referred to as nursing students) from a university in Baise City, Guangxi were selected by cluster sampling method as the research subjects. The intervention group (n=236 implemented hybrid teaching based on the BOPPPS teaching model with the help of the SPOC platform, and the control group (n=216) adopted conventional teaching methods. The autonomous learning ability, critical thinking and test scores of the two groups of nursing students were compared. Results: The autonomous learning ability, critical thinking and test scores of the nursing students in the experimental group were higher than those in the control group (P<0. 05). Conclusion: The hybrid teaching based on the BOPPPS teaching model under the SPOC platform based on the OBE concept has a positive effect on improving the autonomous learning ability, critical thinking ability and test scores of nursing students.
subject: Research Article
  topic: section
subject: OBE
  topic: keywords
subject: BOPPPS
  topic: keywords
subject: SPOC
  topic: keywords
subject: Internal medicine nursing
  topic: keywords
subject: Higher vocational colleges
  topic: keywords
creator: WenWen Shi
creator: HaiYing Yin
creator: MengMi Lu
rights: Copyright (c) 2026 WenWen Shi; HaiYing Yin; MengMi Lu https://creativecommons.org/licenses/by/4.0
date: 2026-01-15
publication date: 2026-01-15
starting page: 35
ending page: 45
doi: 10.61784/wjes3124

COLLEGE ENGLISH TEACHING REFORM DRIVEN BY THE TRANSLATION COMPETITION OF UNDERSTANDING CONTEMPORARY CHINA
type: item
description: This study implemented a College English teaching model for non-English majors, driven by the translation competition of “Understanding Contemporary China” and theoretically framed by the Production-Oriented Approach (POA). A 12-week teaching experiment involving two non-English major classes was conducted, employing translation tests, competition performance analysis, classroom observation, and a questionnaire to systematically assess the impact of the model on students’ translation competence, thematic cognition, and international communication awareness. Findings indicates that the model significantly enhances students’ accuracy in translating core Chinese terminology, deepens their thematic understanding, and strengthens their intercultural communication awareness, thereby establishing an effective cycle of promoting learning through competition and application through learning. The research offers practical insights for integrating competitions into College English instruction and suggests future directions in pedagogical synergy, technology integration, and cross-institutional collaboration.
subject: Research Article
  topic: section
subject: Translation competition
  topic: keywords
subject: POA
  topic: keywords
subject: English teaching reform
  topic: keywords
subject: Intercultural awareness
  topic: keywords
subject: Understanding Contemporary China
  topic: keywords
creator: Li Li
rights: Copyright (c) 2026 Li Li https://creativecommons.org/licenses/by/4.0
date: 2026-01-09
publication date: 2026-01-09
starting page: 23
ending page: 29
doi: 10.61784/wjes3123

CULTIVATION PATHWAYS FOR INTELLIGENT LANGUAGE SERVICE PROFESSIONALS IN HIGHER VOCATIONAL FOREIGN LANGUAGE PROGRAMMES — A CASE STUDY OF THE CROSS-BORDER E-COMMERCE INDUSTRY
type: item
description: With the rapid development of AI technology and the rapid growth of the global cross-border e-commerce industry, the traditional foreign language professionals cultivation model is facing severe challenges. In this context, this paper investigates the cultivation pathway for intelligent language service professionals serving the cross-border e-commerce industry, and proposes a new professional cultivation paradigm that is grounded in linguistic competence, enhanced by industry-specific knowledge, and augmented by intelligent technologies. This aims to provide a reference for the transformation and upgrading of foreign language programmes in higher vocational colleges, enabling them to cultivate versatile and applied intelligent language service professionals to meet the needs of the digital economy era.
subject: Research Article
  topic: section
subject: Higher vocational foreign language programmes
  topic: keywords
subject: Intelligent language service professionals
  topic: keywords
subject: Cross-border e-commerce
  topic: keywords
subject: Cultivation pathway
  topic: keywords
creator: Juan Hu
rights: Copyright (c) 2026 Juan Hu https://creativecommons.org/licenses/by/4.0
date: 2026-01-05
publication date: 2026-01-05
starting page: 12
ending page: 16
doi: 10.61784/wjes3120

EXPLORING TEACHING APPROACHES FOR CORPORATE STRATEGY AND RISK MANAGEMENT COURSES INTEGRATING OBE PRINCIPLES WITH IDEOLOGICAL AND POLITICAL EDUCATION
type: item
description: Against the backdrop of continuous innovation in higher education philosophy and deepening integration of ideological and political education into curricula, this paper explores teaching reform and practice for the "Corporate Strategy and Risk Management" course from the perspective of integrating OBE principles with ideological and political education.Guided by the "OBE Approach + Ideological and Political Education" framework, the course objectives were systematically restructured, ideological and political elements were thoroughly integrated, teaching models were optimized, and assessment mechanisms were improved. This resulted in a blended learning structure characterized by "Three Objectives, Three Integrations, and Three Main Threads."Teaching practice demonstrates that this system has achieved positive outcomes in knowledge transmission, competency development, and value formation, providing a reference model for teaching reform in similar courses.
subject: Research Article
  topic: section
subject: OBE philosophy
  topic: keywords
subject: Corporate strategy and risk management
  topic: keywords
subject: Ideological and political education in courses
  topic: keywords
subject: Accounting major
  topic: keywords
creator: JuanJuan Jiang
rights: Copyright (c) 2026 JuanJuan Jiang https://creativecommons.org/licenses/by/4.0
date: 2026-01-22
publication date: 2026-01-22
starting page: 60
ending page: 65
doi: 10.61784/wjes3130

THE PATHWAYS AND MECHANISMS OF DATA-INTELLIGENCE DISCIPLINARY COMPETITIONS EMPOWERING BUSINESS TALENT CULTIVATION
type: item
description: Driven by the accelerated evolution of the digital economy and the construction of "New Business," data-intelligence disciplinary competitions have emerged as a critical vehicle for cultivating business talents with interdisciplinary integration capabilities, data-driven decision-making skills, and innovative practical literacy. This paper, grounded in multidimensional contexts including macroeconomic and social development, educational policy guidance, technological empowerment, and evaluation system reform, systematically reviews the literature on how data-intelligence competitions empower business talent cultivation. It thoroughly examines the positive impacts of such competitions on students' innovative thinking, interdisciplinary integration abilities, innovation and entrepreneurship literacy, and practical application skills. The study identifies several persistent challenges in the empowerment process, such as the disconnection between competitions and teaching, insufficient resource investment, weak faculty capacity, low student participation awareness, poor integration of professional and innovation-entrepreneurship education, and imperfect evaluation mechanisms. In response, this paper proposes a systematic and actionable optimization pathway and collaborative mechanism from three dimensions: optimizing competition systems and content design, innovating teaching models and curriculum systems, and improving support mechanisms and incentive policies. The aim is to effectively integrate competitions into the entire talent cultivation process, providing theoretical reference and practical guidance for cultivating high-quality business talents in the digital economy era.
subject: Research Article
  topic: section
subject: Data intelligence
  topic: keywords
subject: Disciplinary competitions
  topic: keywords
subject: New business
  topic: keywords
subject: Talent cultivation
  topic: keywords
subject: Competition empowerment
  topic: keywords
subject: Innovative practice
  topic: keywords
creator: Kai Qu
creator: YiMin Han
creator: FenFen Ma
creator: WenJie Yang
rights: Copyright (c) 2026 Kai Qu; YiMin Han; FenFen Ma; WenJie Yang https://creativecommons.org/licenses/by/4.0
date: 2026-01-22
publication date: 2026-01-22
starting page: 46
ending page: 52
doi: 10.61784/wjes3128

INNOVATIVE PRACTICE OF ENAMELLING-BASED ART HEALING: A CASE STUDY GROUNDED IN THE "THEORY-PRACTICE INTEGRATION" MODEL
type: item
description: This study takes the "Fa Cai Xin Yu" intangible cultural heritage enamel empowerment special education project as the carrier, and based on theories such as First Principles Thinking and expressive art therapy, constructs a "theory-practice integration" teaching model to explore methods to break through the dual bottlenecks of the lack of aesthetic education courses in special schools and the high threshold of traditional handicraft techniques. Through field research, the ability traits of children with special needs are clarified, and a three-tier progressive curriculum and a "three-teacher collaboration" interdisciplinary mechanism are designed. Technical adaptation strategies such as atomic task decomposition of enamel craftsmanship, compensatory assistive device innovation, and causal visual cognitive activation are simultaneously implemented. The study verifies through qualitative analysis that this model can effectively activate the psychological functions of special children, reshape their social identity, and establish a bidirectional healing mechanism between special children and university volunteers, achieving a win-win situation of cultural inheritance, art therapy, and inclusive education. This study provides a reproducible theoretical framework and practical path for the innovative application of intangible cultural heritage in the field of special education, and has important reference value for promoting the high-quality development of special education and the living inheritance of intangible cultural heritage.
subject: Research Article
  topic: section
subject: Intangible Cultural Heritage
  topic: keywords
subject: Enamel Craftsmanship
  topic: keywords
subject: Special Education
  topic: keywords
subject: Art Therapy
  topic: keywords
subject: Theory-Practice Integration
  topic: keywords
creator: AiLun Cai
creator: JunCong Jiang
creator: MingYue Wang
creator: JunLing Zhou
rights: Copyright (c) 2025 AiLun Cai; JunCong Jiang; MingYue Wang; JunLing Zhou https://creativecommons.org/licenses/by/4.0
date: 2025-12-31
publication date: 2025-12-31
starting page: 60
ending page: 66
doi: 10.61784/wjes3131

APPLICATION OF AIGC-ASSISTED VISUAL INSPIRATION IN EARLY CHILDHOOD ART EDUCATION
type: item
description: Generative artificial intelligence content (AIGC) is gradually permeating early childhood art education and reshaping teaching models, but its specific impact on key processes of early childhood art creation still lacks scientific empirical support. This study used a controlled variable comparative experimental design, combined with expert scoring, to explore the impact of AIGC software intervention at different stages of the painting course on the two core processes of children's idea generation and design expression in children's paintings. The results showed that passively receiving AIGC inhibited the originality of children's idea generation in painting, but had no significant impact on the fluency of this process. However, actively referring to AIGC during the painting process could improve children's design expression ability, and improve their composition and color expression abilities in this stage. Based on this, the study suggests that AIGC can be used as an auxiliary reference tool in the painting process to help children's artistic abilities develop.
subject: Research Article
  topic: section
subject: Generative AI content
  topic: keywords
subject: Early childhood art education
  topic: keywords
subject: Idea generation
  topic: keywords
subject: Design expression
  topic: keywords
creator: WangShu Gong
creator: JunRu Ma
creator: ZhaoYang Wang
rights: Copyright (c) 2026 WangShu Gong; JunRu Ma; ZhaoYang Wang https://creativecommons.org/licenses/by/4.0
date: 2026-01-05
publication date: 2026-01-05
starting page: 1
ending page: 11
doi: 10.61784/wjes3121

CHARACTERISTICS OF TALENT DEMAND AND CONSTRUCTION OF A COLLABORATIVE CULTIVATION MECHANISM FOR SOCIAL GOVERNANCE IN BORDER AREAS
type: item
description: This paper aims to explore the characteristics of talent demand for social governance in border areas and the construction of a collaborative cultivation mechanism through a literature review. Based on the particularities and challenges of social governance in border regions, the study analyzes the diverse, professional, and regional characteristics of the demand for social governance talent. By reviewing social theory and collaborative governance theory, this paper proposes practical pathways involving the cultivation of social capital and the co-construction, co-governance, and sharing by multiple stakeholders. The goal is to provide a theoretical basis and practical guidance for the collaborative cultivation of social governance talent in border areas. The research finds that constructing an effective collaborative cultivation mechanism is of significant importance for enhancing the level of social governance in border regions.
subject: Research Article
  topic: section
subject: Border areas
  topic: keywords
subject: Social governance
  topic: keywords
subject: Collaborative cultivation
  topic: keywords
subject: Talent demand
  topic: keywords
subject: Multiple stakeholders
  topic: keywords
creator: Jing Qu
creator: Yun Zhang
creator: Jia Shao
creator: ShuangLe Fu
rights: Copyright (c) 2026 Jing Qu; Yun Zhang; Jia Shao; ShuangLe Fu https://creativecommons.org/licenses/by/4.0
date: 2026-01-08
publication date: 2026-01-08
starting page: 17
ending page: 22
doi: 10.61784/wjes3122

DIGITAL EMPOWERMENT IN K-12 CHINESE WRITING INSTRUCTION: RESEARCH ON PERSONALIZED LEARNING STRATEGIES AND PRACTICE MODELS
type: item
description: Addressing the core challenges of "homogenized teaching models" and "delayed feedback" inherent in traditional K-12 Chinese writing instruction, this study aims to construct a new data-driven paradigm for personalized writing instruction. Employing a mixed-methods research design, the study utilizes quasi-experimental methods and triangulation strategies to verify the effectiveness of digital tools throughout the entire writing process.First, the study constructs a student-centered, four-dimensional personalized learning strategy model comprising "diagnosis, intervention, feedback, and assessment," alongside a functional mapping system for digital tools. Second, empirical analysis based on pre-test, post-test, and delayed-test data reveals that this strategy significantly enhances students' writing performance, language construction capabilities, and metacognitive levels, while demonstrating differential gains among students with varying proficiency levels. Finally, the study explores the synergistic mechanism between AI-based intelligent correction and peer review.This study not only confirms the efficacy of digital tools in resolving the conflict between individual student needs and large-scale instruction but also provides a theoretical basis and practical pathways for resource allocation, teacher professional development, and the establishment of ethical norms within the context of the digital transformation of education.
subject: Research Article
  topic: section
subject: Digital writing instruction
  topic: keywords
subject: Personalized learning strategies
  topic: keywords
subject: Data-driven
  topic: keywords
subject: Core literacy
  topic: keywords
subject: Education
  topic: keywords
subject: K-12 Chinese language
  topic: keywords
creator: Zhou Zhou
rights: Copyright (c) 2025 Zhou Zhou https://creativecommons.org/licenses/by/4.0
date: 2025-11-29
publication date: 2025-11-29
starting page: 37
ending page: 52
doi: 10.61784/wjes3108

DESIGN AND IMPLEMENTATION ASSURANCE OF A DYNAMIC INDICATOR SYSTEM FOR CLASSIFIED FACULTY PERFORMANCE EVALUATION IN THE POST-"BREAKING THE FIVE ONLYS" ERA
type: item
description: Addressing practical dilemmas such as homogenization, rigid indicators, and singular evaluation subjects in faculty evaluation under the background of "Breaking the Five Onlys," this study aims to construct a dynamic performance evaluation system adapted to the requirements of the connotative development of higher education. Adopting a paradigm combining normative analysis and empirical research, this study comprehensively utilizes literature analysis, the Delphi method, and the Analytic Hierarchy Process (AHP). It establishes differentiated evaluation indicators and dynamic weight configurations covering four types of faculty: teaching-focused, research-focused, social service-oriented, and teaching-research balanced. By constructing a "classification-dynamic-synergy" three-dimensional evaluation model, the study designs an implementation assurance mechanism encompassing institutional, organizational, technical, and cultural dimensions, and verifies the system's effectiveness through pilot applications. The results indicate that this dynamic evaluation system possesses good reliability and validity, significantly improves faculty satisfaction with evaluations, and optimizes the structure of teaching and research outputs. This study breaks through the traditional static evaluation paradigm, achieves the unification of theoretical innovation and practical application, and provides a scientific basis and actionable scheme for universities to deepen the reform of faculty evaluation systems in the new era and improve the modernization level of governance capabilities.
subject: Research Article
  topic: section
subject: Breaking the five onlys
  topic: keywords
subject: Faculty performance evaluation
  topic: keywords
subject: Classified assessment
  topic: keywords
subject: Dynamic indicator system
  topic: keywords
subject: Implementation mechanism
  topic: keywords
creator: Lei Feng
rights: Copyright (c) 2025 Lei Feng https://creativecommons.org/licenses/by/4.0
date: 2025-12-29
publication date: 2025-12-29
starting page: 16
ending page: 31
doi: 10.61784/wjes3118

THE VISUAL NARRATIVE STRATEGY FOR THE BRAND PROMOTION OF RED CULTURE IN NANCHONG CITY
type: item
description: In the context of contemporary cultural communication, leveraging visual narratives to maximize the promotional value of red cultural brands has emerged as a significant research focus. This paper examines how Nanchong employs video media to promote its red culture brand. Such efforts not only deepen the city's cultural significance but also enhance the dissemination effectiveness and appeal of red culture. By integrating visual elements, the promotion of Nanchong's red culture becomes more vivid, intuitive, and enduring in impact. Drawing on an analysis of the current state of cultural communication in Nanchong and addressing the challenges faced in red image communication, this article proposes strategic approaches to strengthen the branding of red cultural images through improvements in both communication content and form.
subject: Research Article
  topic: section
subject: Visual narrative
  topic: keywords
subject: Red culture of Nanchong city
  topic: keywords
subject: Communication strategy
  topic: keywords
creator: KeWei Liu
creator: Tian Shen
creator: JiaJia Zhu
rights: Copyright (c) 2025 KeWei Liu; Tian Shen; JiaJia Zhu https://creativecommons.org/licenses/by/4.0
date: 2025-12-31
publication date: 2025-12-31
starting page: 52
ending page: 59
doi: 10.61784/wjes3126

PRACTICAL FEATURES AND DISSEMINATION DILEMMAS OF TEACHING REFORM PROJECTS IN VOCATIONAL COLLEGES
type: item
description: Higher vocational education reform projects are characterized by distinct practical features, embodied in the fact that "projects originate from practice, are researched within practice, and their outcomes are applied back to practice." This essential attribute profoundly influences the methods, pathways, and effectiveness of outcome dissemination. Currently, the promotion of these reform outcomes faces three main dilemmas: distinct school-based characteristics leading to insufficient confidence in promotion, questioned quality affecting the perceived value of dissemination, and a lack of motivation within project teams for promotion. In response to these issues, this paper proposes optimization strategies: selecting universal teaching issues for project initiation at the source, enhancing the quality and operability of outcomes, diversifying the forms of outcomes to increase targeted applicability, and establishing multi-level communication platforms to facilitate the effective dissemination and application of reform outcomes, thereby improving the utilization efficiency of educational resources.
subject: Research Article
  topic: section
subject: Educational reform project
  topic: keywords
subject: Practical characteristics
  topic: keywords
subject: Achievement promotion
  topic: keywords
subject: Dilemma
  topic: keywords
creator: Qian Li
rights: Copyright (c) 2025 Qian Li https://creativecommons.org/licenses/by/4.0
date: 2025-11-27
publication date: 2025-11-27
starting page: 31
ending page: 36
doi: 10.61784/wjes3107

PERSPECTIVES OF CHINESE EFL UNIVERSITY STUDENTS ON USING REDNOTE FOR AUTONOMOUS ENGLISH LISTENING LEARNING
type: item
description: This study investigates how Chinese university students perceive the use of Rednote as a tool for autonomous English listening learning. Although English listening development relies on sustained exposure to meaningful input, classroom-based practice in Chinese universities is often constrained by limited hours and exam-oriented instruction. Social media platforms have therefore become an important supplementary channel for self-directed listening. Rednote, with its short videos, creator-led explanations, and personalised recommendation system, offers easily accessible listening materials, yet its entertainment orientation and uneven content quality may also pose challenges. A mixed-methods questionnaire was administered to 120 university students who had prior experience using Rednote for listening practice. Quantitative results consistently show positive attitudes, with students reporting increased motivation, greater confidence, reduced anxiety, and a stronger willingness to engage in listening beyond the classroom. Participants also recognise practical benefits such as flexible access, diverse resources, and improved autonomy. However, they note several limitations, including distractions from entertainment content, the fragmentation of short-video input, and the need to evaluate the reliability of user-generated posts. Qualitative responses further illustrate these tensions, highlighting how learners balance Rednote’s convenience with the effort required for self-regulation. Overall, the findings provide a focused account of Chinese EFL university students’ perspectives on using Rednote to support autonomous English listening learning.
subject: Research Article
  topic: section
subject: Rednote
  topic: keywords
subject: Autonomous English listening
  topic: keywords
subject: EFL learners
  topic: keywords
subject: Social media learning
  topic: keywords
subject: Learner perceptions
  topic: keywords
creator: ZiWan Xie
rights: Copyright (c) 2025 ZiWan Xie https://creativecommons.org/licenses/by/4.0
date: 2025-12-02
publication date: 2025-12-02
starting page: 53
ending page: 59
doi: 10.61784/wjes3109

https://upubscience.com/wjes/article/view/1715
type: item
title: CONSTRUCTION AND PRACTICE OF THE "TEACHING-COMPETITION-INDUSTRY" INTEGRATED EDUCATION MODEL BASED ON THE NATIONAL COLLEGE ADVERTISING ART COMPETITION——A CASE STUDY OF NANCHONG FILM INDUSTRY VOCATIONAL ACADEMY
description: With the evolution of the digital media ecosystem, the online audiovisual industry has become a core arena for advertising and marketing. According to the 2025 China Online Audiovisual Development Research Report, the number of short video users in China has exceeded 1.04 billion. Industrial upgrading has increasingly highlighted the demand for versatile talents proficient in the entire chain of "content creativity–technical execution–commercial conversion." Currently, higher education often faces the practical dilemma of a disconnect between technical application and marketing mindset cultivation, urgently calling for pedagogical innovation. Based on human capital theory and action research methodology, this study selects the dual-major integration program of "Photography & Videography Technology + E-commerce" at Nanchong Film Industry Vocational Academy as a typical case. Employing an embedded single-case study method, it systematically constructs a three-dimensional collaborative education model centered around the National College Advertising Art Competition (NCAAC) as the nexus, integrating "Education-Competition-Industry." The research focuses on extracting a four-dimensional closed-loop cultivation paradigm: "Classroom Foundation–Competition Refinement–Industry Validation–Teaching Iteration." Practice demonstrates that this model significantly enhances students' core competencies in cross-media creative production, digital marketing, and project operation. It effectively addresses the chronic issue of the separation between technical application and commercial thinking in traditional cultivation models, providing theoretical and practical paradigms for practical teaching reform and talent cultivation in similar institutions and for the online audiovisual industry.
subject: Research Article
  topic: section
subject: National College Advertising Art Competition (NCAAC)
  topic: keywords
subject: Teaching-competition-industry integration
  topic: keywords
subject: Dual-major collaboration
  topic: keywords
subject: Micro-video creation
  topic: keywords
subject: Practical teaching reform
  topic: keywords
subject: Talent cultivation model
  topic: keywords
creator: YingHong Chen
creator: KeWei Liu
rights: Copyright (c) 2025 YingHong Chen; KeWei Liu https://creativecommons.org/licenses/by/4.0
date: 2025-12-31
publication date: 2025-12-31
starting page: 44
ending page: 51
doi: 10.61784/wjes3125