Author(s)

Greg Gouthro

Affiliation(s)

Kingston School of Art, Kingston University, Kingston Upon Thames, UK.

Corresponding Author

Greg Gouthro

ABSTRACT

Commercial consumption is a basic link in art management, art planning, media communication, etc. The era of commodity economy has given rise to the development of commercial culture, and commercial culture needs the support of the business spirit in society. In the current period of socialist market economy, national policy guidance and the rapid development of modern enterprises have objectively prompted self-entrepreneurship to gradually become a common orientation for college students' future employment. This requires full attention to the inheritance, promotion and innovation of our country's business spirit, and the art management major It has the dual attributes of artistry and commerce. While emphasizing the improvement of humanistic spirit, it is also urgent to cultivate students' modern business spirit.

KEYWORDS

Art management, Business, Spirituality, Cultural industry, Independent entrepreneurship

CITE THIS PAPER

Greg Gouthro. Cultivation of modern business spirit in art management professional education. World Journal of Educational Studies. 2024, 2(2): 8-11. DOI: 10.61784/wjesv2n258.

REFERENCES

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[3] Comrade Hu Ping’s message to the fifth general meeting of the Chinese Business Culture Research Association. May 20, 2015.

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