Author(s)

JiaoZi Pu^1,*, ZongXin Liu^{2, 3}

Affiliation(s)

¹ School of Culture and Art, Chengdu University of Information Technology, Chengdu 610103, Sichuan, China.

² West China Hospital, Sichuan University, Chengdu 610041, Sichuan, China.

³ School of Economics and Management, Southwest Jiaotong University, Chengdu 610031, Sichuan, China. 

Corresponding Author

JiaoZi Pu

ABSTRACT

As a significant component of urban transportation, the visual design of trams has a profound impact on the urban image and passenger experience. However, the current visual design of trams is beset by issues such as homogenisation and a lack of regional characteristics. This paper employs scene theory to construct a multidimensional analysis framework for tram visual design, proposes five key dimensions: physical, interactive, community, institutional and value, and develops specific design strategies for each dimension. The objective of these strategies is to enhance the visual performance of trams, promote cultural values and passenger experience, and facilitate the advancement of high-quality urban transport systems.

KEYWORDS

Tram; Visual design; Scene theory; Design strategy

CITE THIS PAPER

JiaoZi Pu, ZongXin Liu. A study on the dimensional construction of tram visual design in the context of scene theory. Trends in Social Sciences and Humanities Research. 2024, 2(3): 33-38. DOI: 10.61784/tsshr2008.

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