Author(s)

ZiLin Cheng¹, Tao Luo^2*

Affiliation(s)

¹Department of Management, Guizhou Vocational College of Sports, Huaxi 550025, Guiyang, China.

²School of Economics, Guizhou University, Huaxi District, Guiyang 550025, China.

Corresponding Author

Tao Luo

ABSTRACT

In the context of globalization, cross-cultural communication skills have become a crucial factor for the career success of sports management students. However, current English teaching strategies often fall short in fostering these skills, lacking systematic theoretical guidance and practical application. This paper aims to construct a theoretical framework of cross-cultural communication strategies to enhance the cross-cultural communication skills of sports management students within English teaching. Through a critical analysis of relevant educational and cross-cultural communication theories, the study proposes an interactive model integrating language strategies with cultural adaptation and explores how these strategies can be implemented in actual teaching. The findings indicate that cross-cultural communication strategies based on scenario simulation and interactive teaching methods significantly improve students' cultural adaptability and communication efficiency. This study provides specific guidance for curriculum designers and educators in higher education and offers insights for future educational policy development. The research contributes to deepening the application of cross-cultural communication theory and presents a practical strategic framework for sports management education in the context of globalization.

KEYWORDS

Cross-Cultural Communication; Sports Management Education; English Teaching; Cultural Adaptation; Educational Strategies; Non-linear relationship

CITE THIS PAPER

ZiLin Cheng, Tao Luo. Cross-cultural communication strategies for english teaching in sports management under the context of globalization: theoretical exploration and educational reflection. Trends in Social Sciences and Humanities Research. 2024, 2(6): 1-6. DOI: 10.61784/tsshr3050.

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