AN INTEGRATED MULTI-SOURCE INFORMATION FUSION APPROACH FOR ENTERPRISE USER PORTRAIT CONSTRUCTION IN TECHNOLOGICAL DEMAND IDENTIFICATION

Abstract

In the context of the innovation-driven development paradigm, the accurate identification of enterprise technological demands has become a core theoretical and practical issue in the field of technology transfer. Traditional demand identification paradigms are constrained by single-dimensional text analysis, leading to the lack of a systematic understanding of technological demands. To address this gap, this study proposes an integrated multi-source information fusion approach for enterprise user portrait construction oriented to technological demand identification. This approach systematically clarifies the connotation of enterprise technological demand portraits, defines the multi-dimensional information sources of portrait construction based on methodological logic, establishes a feature extraction system based on the dual dimensions of explicit and potential demands, and explores the mechanism of technological demand reconstruction through multi-source information fusion. This study enriches the methodological system of user portrait and technological demand identification, and provides technical guidance for breaking the information asymmetry in technology transfer.