PATHWAYS FOR VALUE REALIZATION OF AGROECOLOGICAL PRODUCTS IN GUANGDONG PROVINCE
Keywords:
Agroecological products, Guangdong province, Value realization, Market-oriented approachAbstract
This study investigates market-oriented approaches for the value realization of agroecological products in Guangdong Province, China. It analyzes the core concepts of agroecological products and their marketization pathways, examines the current development status and challenges faced by such products in Guangdong, and focuses on key strategies, including industrialization, channel development, marketing and promotion, regional brand building, and industrial chain extension. Corresponding safeguard mechanisms are also proposed to support these initiatives.References
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