DIGITIZATION OF INTANGIBLE CULTURAL HERITAGE AS A KEY FACTOR IN THE TRANSFORMATION OF CULTURAL TOURISM INTEGRATION: AN ANALYTICAL PERSPECTIVE OF THE DIGITALIZATION FRAMEWORK
Keywords:
Digital economy, Digital transformation, Culture and tourism industry, Multi-method cross-validationAbstract
With the rapid development of the global digital economy, there has been an increase in research on the digital transformation of the tertiary industry, including the culture and tourism industry. The digital transformation of culture and tourism industry is influenced by various factors including Intangible Cultural Heritage (ICH). However, existing research has not proposed a measurement tool for the digital transformation of culture and tourism from the perspective of the digital economy. Through a systematic literature review of 3082 manuscripts published in top-tier journals indexed in CNKI and Web of Science scholarly databases, this study combines the cross-validation results of statistical analysis and thematic analysis to comprehensively expound the measurement factors of digital transformation of culture and tourism industry and future research trends. The main measurement factors are summarized from four perspectives: digital industrialization, industry digitalization, digital governance, and data valorization, and the digitization of ICH is found to be a key factor in the digital transformation of cultural and tourism integration. And five research development trends are proposed accordingly: First, the green sustainable development trend of industry; Second, the digital transformation path of cultural tourism industry; Third, the development situation of digital co-governance of digital government; Fourth, the data utilization and information security construction in digital society; Fifth, the construction of general measurement standards for the digital transformation of cultural tourism industry.References
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