A STUDY ON THE DIMENSIONAL CONSTRUCTION OF TRAM VISUAL DESIGN IN THE CONTEXT OF SCENE THEORY

Authors

  • JiaoZi Pu (Corresponding Author) School of Culture and Art, Chengdu University of Information Technology, Chengdu 610103, Sichuan, China
  • ZongXin Liu West China Hospital, Sichuan University, Chengdu 610041, Sichuan, China , School of Economics and Management, Southwest Jiaotong University, Chengdu 610031, Sichuan, China

Keywords:

Tram, Visual design, Scene theory, Design strategy

Abstract

As a significant component of urban transportation, the visual design of trams has a profound impact on the urban image and passenger experience. However, the current visual design of trams is beset by issues such as homogenisation and a lack of regional characteristics. This paper employs scene theory to construct a multidimensional analysis framework for tram visual design, proposes five key dimensions: physical, interactive, community, institutional and value, and develops specific design strategies for each dimension. The objective of these strategies is to enhance the visual performance of trams, promote cultural values and passenger experience, and facilitate the advancement of high-quality urban transport systems.

References

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[3] Gao Shukai. Content framework and dilemma countermeasures of scenario theory. Contemporary Communication. 2015, (04): 38-40.

[4] Wu Jun. Frontier of urban sociology research: A Review of Scene Theory. Sociological Review. 2014, 2 (02): 90-95.

[5] Wu Jun. scene theory: A new perspective on the use of cultural factors to promote urban development research. Hunan Social Science. 2017, 2(2): 175-182.

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Published

2024-04-01

How to Cite

Pu, J., Liu, Z. (2024). A Study On The Dimensional Construction Of Tram Visual Design In The Context Of Scene Theory. Eurasia Journal of Science and Technology, 2(3), 33-38. https://doi.org/10.61784/tsshr2008