THE DEVELOPMENT PATH OF COLD REGION CULTURAL TOURISM INNOVATION AND ENTREPRENEURSHIP COURSES IN JILIN PROVINCE

Abstract

This study addresses the disconnect between university innovation and entrepreneurship courses and the needs of the regional cultural tourism industry in cold - region contexts. Its innovation lies in being the first to establish "cold regions" as a core contextual variable in curriculum development, thus overcoming the limitations of generalized and homogeneous innovation courses.Focusing on Jilin Province's ice and snow economic belt (including core areas like Changbai Mountain and Beidahu Lake), the research targets cultural tourism majors in universities. It explores how to develop innovation courses tailored to low - temperature environments, seasonal fluctuations, and the unique characteristics of ice and snow culture.Through interviews with multiple cold - region cultural tourism enterprises and surveys of 327 students from five universities, the study employs the work process systematization theory to reconstruct courses.Results reveal: (1) Cold - region cultural tourism entrepreneurship requires three specialized capabilities: "low - temperature environment product adaptation," "off - season cash flow management," and "extreme weather risk control"; (2) A "four - stage progressive" development path effectively translates industry needs into course objectives;
(3) Modular courses centered on "cold - region competencies" significantly enhance the feasibility of students' cold - region entrepreneurship projects. The study provides replicable and scalable educational solutions to support Jilin Province's cultural tourism revitalization.