BUSINESS ENGLISH STUDENTS’ COMPETENCE OF DIGITAL STORYTELLING FROM THE PERSPECTIVE OF THE XU-ARGUMENT
Keywords:
Digital storytelling competence, Business English, The xu-argument, The alignment effectsAbstract
This paper aims to explore business English students’ competence of digital storytelling in the digital era via the continuation task of multimodal production based on the xu-argument. A framework of four dimensions is summarized as the competence of business discourse, business content construction, multimodal presentation and intercultural communication. Four teaching examples designed based on the xu-argument are presented and students’ outputs are analyzed to figure out the alignment effects among language, contents, multimodal forms and intercultural elements accordingly. It is proved that digital storytelling is an effective way for consolidating business English students’ language application and their understanding of business knowledge. It also facilitates students’ improvement on multimodal literacy and authentic intercultural communication ability.References
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