ONLINE IDEOLOGICAL AND POLITICAL EDUCATION STRATEGIES OF UNIVERSITY COUNSELORS FROM THE PERSPECTIVE OF VISUAL COMMUNICATION DESIGN

Abstract

Against the backdrop of digital transformation and the rapid development of new media communication, university counselors face new challenges in their online ideological and political education work. Traditional methods relying on one-way notifications, policy interpretations, and offline class meetings are no longer adequate to meet the visual, fragmented, interactive, and platform-based information reception habits of university students. Based on existing research on university counselors, new media, online ideological and political education, digital literacy, and communication innovation, this paper explores how visual communication design can be integrated into the online ideological and political education work of university counselors. The study argues that visual communication design is not merely a technical means of beautifying content, but a systematic approach that can enhance narrative expression, readability, emotional connection, platform branding, and student participation. Addressing the current problems in online ideological and political education, such as content homogenization, weak visual expression, insufficient platform operation, limited interactivity, and imperfect evaluation mechanisms, this paper proposes a communication strategy framework consisting of visual narrative, information visualization, platform branding, participatory design, and evaluation feedback. This research can provide practical reference for university counselors with art and design backgrounds to transform their professional advantages into effective educational outcomes.