IDENTIFICATION OF THE PATH OF ENTERPRISE DIGITAL TRANSFORMATION ——EVIDENCE FROM CHINESE A-SHARE LISTED COMPANIES
Keywords:
Digital transformation, R&D, Digital technology, Data application scenarios, Driving force, Path, Structural equation modelAbstract
The foundation of high-quality economic development lies in enterprises' innovation in models, businesses, processes and products, and digital transformation is the only way for enterprise innovation. Then, what drives enterprise digital transformation? And what path does it follow? By using the frequency of digital-related vocabulary in the annual reports of listed companies to measure the degree of digital transformation, this paper adopts the structural equation model to analyze the driving role of R&D in digital transformation and explore the path of digital transformation at the same time. It is found that the fixed asset ratio, digital technology and total asset turnover are the key nodes connecting R&D and the generation of data application scenarios. The transformation path with total asset turnover as the node either has an insignificant effect or shows a negative effect, revealing the problem of the disconnection between digital technology and business in the transformation process.References
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