ON THE EXPERIENCES OF PRODUCT DIGITALIZATION OF THE FORBIDDEN CITY BASED ON THE THEORY OF PRODUCE LEVEL
Keywords:
Product digitalization, Palace museum, Product hierarchy theorAbstract
In recent years, China has vigorously advocated the integration of culture and tourism and actively developed national research and study activities.Museums have become the preferred targets of the public as tourist destinations and scientific research and education places, and museums have received a lot of attention. In 2020, the Coronavirus suddenly hit, people's offline travel was blocked, and the physical development of museums slowed down. Fortunately, the development of technology has allowed us to meet "in the cloud", and digitalization has opened up a new path for the development of museums. The public can "visit" the museum without leaving home through the Internet, learn about the museum's collection, and compared to the field visit, the cloud visit can also be quickly browsed according to their own preferences. At present, the level of digital development of domestic museum products is uneven, and even the development of most museums is relatively slow. This study selects the product digitalization of the Palace Museum as the research object, takes the product hierarchy theory as the theoretical basis, and attempts to study and summarize the excellent experience of product digitalization of the Palace Museum, in order to provide reference for the digitalization of other museum products. This research will be carried out through three parts: network data analysis, literature research and expert consultation, and the research results will be elaborated through product level theory.References
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