Vol. 4 No. 1 (2026)

Research Article

• THE MECHANISM AND EFFECTIVENESS OF AI-DRIVEN ESG RATINGS FOR MANUFACTURING ENTERPRISES

  Ying Wang^* , Cheng Kuang , YuZhi Li

  Published: 2026-04-24 | DOI: https://doi.org/10.61784/wms3102

  78-95

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• INFLUENCE OF TRANSMEDIA STORYTELLING ON BRAND IDENTITY AND CONSUMER BEHAVIOUR

  YanHan Xiao^*

  Published: 2026-04-24 | DOI: https://doi.org/10.61784/wms3101

  69-77

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• EVALUATING REGIONAL AGRICULTURAL PRODUCT BRANDS: EVIDENCE FROM MAOMING LITCHI REGIONAL BRAND

  XiaoPing Tan^* , HuaWan Zhong , LiXia Zhang , YingYing Shen

  Published: 2026-04-21 | DOI: https://doi.org/10.61784/wms3100

  60-68

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• THE PREDICTION OF METEOROLOGICAL AND PHENOLOGICAL TRENDS AND ROUTE DECISION-MAKING DURING THE QINGMING FESTIVAL BASED ON ARIMA AND RANDOM FOREST REGRESSION

  YiHan Ma^*

  Published: 2026-04-18 | DOI: https://doi.org/10.61784/wms3099

  50-59

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• THE MEASUREMENT OF TRANSPORTATION NETWORK EFFICIENCY AND DIAGNOSIS OF STRUCTURAL DEFICIENCIES IN JILIN PROVINCE’S WINTER TOURISM

  XiaoYi Shang^*

  Published: 2026-04-17 | DOI: https://doi.org/10.61784/wms3098

  42-49

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• SCIENCE AND TECHNOLOGY MANAGEMENT STRATEGIES TO PROMOTE HIGH-QUALITY DEVELOPMENT OF AGRICULTURAL RESEARCH INSTITUTES

  WenTao Chen , Hua Yan^*

  Published: 2026-04-14 | DOI: https://doi.org/10.61784/wms3097

  37-41

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• SPATIAL DISTRIBUTION CHARACTERISTICS AND DIFFERENCE ANALYSIS OF URBAN SERVICE FACILITIES IN NORTH CHINA

  Qin Gong , YanQiang Yang^* , AnNa Li

  Published: 2026-04-03 | DOI: https://doi.org/10.61784/wms3096

  28-36

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• THE GAME MECHANISM OF UNIVERSITY BUDGET RESOURCE ALLOCATION FROM THE PERSPECTIVE OF INTERNAL CONTROL

  Jing Hu , WeiBin Zhao^* , Han Lin , JinHan Cai

  Published: 2026-03-26 | DOI: https://doi.org/10.61784/wms3095

  13-27

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• THE IMPACT OF CORPORATE ESG PERFORMANCE ON URBAN CARBON EMISSIONS

  Jia Wei , QiChang Guo , ZhiYuan Li , Min Liu^*

  Published: 2026-03-20 | DOI: https://doi.org/10.61784/wms3094

  5-12

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• THE CONSTRUCTION AND IMPLEMENTATION PATH OF THE "INTEGRATION-CREATION-TOURISM-LEARNING" SCHOOL-ENTERPRISE CO-BUILT IMMERSIVE HOTEL SPACE PRACTICAL TEACHING MODEL

  XinYi Huang^*

  Published: 2026-01-23 | DOI: https://doi.org/10.61784/wms3093

  1-4

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