ARTISTIC CHARACTERISTICS AND CREATIVE REGENERATION OF RURAL FOLK ARTISTS IN ZHONGLU, DANBA

Abstract

Traditional village cultures are undergoing profound transformations driven not only by the gradual evolution of historical time but also by the interplay and reconstruction of multiple cultural influences under the impact of modern technology and informatization. In this cultural crossroads, rural folk artists, as primary creators of local aesthetics, face significant challenges in preserving and continuing their artistic traditions. The inheritance of traditional craftsmanship must align with the aesthetic standards of modern society while meeting the demands of a market economy. Zhonglu Township in Danba County, located in Ganzi Prefecture, Sichuan Province, serves as a typical case study of this cultural reconstruction process, given its distinct status as a traditional village profoundly affected by modern multicultural influences. Drawing on fieldwork in this Jiarong Tibetan settlement, this study delves into the artistic characteristics of rural folk artists and the processes of their creative regeneration. It explores how traditional arts can sustain their vitality and economic value in the face of modern societal challenges.