A STUDY ON THE IMPACT OF PERSONALIZED EXPERIENCE MARKETING ON BRAND LOYALTY AMONG GENERATION Z
Keywords:
Generation Z, Personalized experience, Brand loyalty, Emotional connection, Digital interactionAbstract
This study aims to explore the impact of personalized experience marketing on brand loyalty among Generation Z. Through a literature review and theoretical analysis, this paper first analyzes the behavioral characteristics of Generation Z consumers and their demand for personalized experiences. Subsequently, using a combination of case studies and surveys, the interaction between brands and Generation Z consumers is examined. The research findings show that personalized experience marketing effectively promotes brand loyalty among Generation Z by enhancing emotional connections, increasing engagement, and optimizing digital interactions. The study concludes that brands that fully utilize personalized marketing strategies are more likely to win long-term loyalty from Generation Z consumers in a highly competitive market.References
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