Author(s)

Okechukwu Chidoluo Vitus

Affiliation(s)

Omnibus Institute of Professional Learning and Development, Lagos 42100, Nigeria.

Corresponding Author

Okechukwu Chidoluo Vitus

ABSTRACT

This research article investigates the dynamic interplay between innovation and technology, focusing on how advancements in technology catalyze innovative practices across various industries. The purpose of this study is to illuminate the mechanisms through which technology influences innovation processes, thereby offering insights into effective strategies for fostering creativity and competitiveness in organizations. To achieve this, a mixed-methods approach was employed, combining quantitative data analysis with qualitative case studies from leading technology firms. Surveys were distributed to over 300 professionals across different sectors, gathering data on their perceptions of technological impact on innovation. Additionally, in-depth interviews with 15 industry experts provided contextual insights into real-world applications of technology in innovation strategies. The findings reveal a significant correlation between the adoption of cutting-edge technologies and the enhancement of innovative capabilities within organizations. Specifically, firms that actively integrate technologies such as artificial intelligence, machine learning, and big data analytics reported higher levels of innovation output and effectiveness. Furthermore, the study identifies key factors that facilitate this relationship, including organizational culture, leadership support, and investment in training. The implications of these findings are profound, suggesting that organizations aiming to improve their innovation outcomes should prioritize technology adoption as a strategic imperative. By leveraging technology not only as a tool but as a catalyst for innovation, companies can navigate the complexities of the modern market landscape more effectively. This research contributes to the broader field of innovation and technology studies, providing a framework for understanding how technological advancements can be harnessed to drive innovative practices and enhance organizational performance.

KEYWORDS

Innovation; Technology; Learning; Education; Organizational performance

CITE THIS PAPER

Okechukwu Chidoluo Vitus. Leveraging technology to drive innovation: a mixed-methods approach to enhancing organizational creativity and competitiveness. Innovation and Technology Studies. 2025, 2(1): 1-6. DOI: https://doi.org/10.61784/its3005.

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