Author(s)

Xing Zhao^*, ZhongHua Wu, SiQi Zhang

Affiliation(s)

School of Business Administration, Jiangxi University of Finance and Economics, Nanchang 330000, Jiangxi, China.

Corresponding Author

Xing Zhao

ABSTRACT

In the context of the digital intelligence era, the reform of the marketing course system is urgently needed. Traditional course systems fall short in content updates, practical teaching, and interdisciplinary integration, failing to meet the modern enterprises demand for versatile marketing talents. Therefore, course reforms should adhere to the principles of adaptability, innovation, and comprehensiveness, closely following the trends of digitalization and intelligence. Specific measures include introducing cutting-edge courses such as big data analysis and artificial intelligence applications, strengthening school-enterprise cooperation and the construction of virtual simulation experimental platforms, promoting the integration of technology, management, psychology, and other disciplines. The construction of faculty teams, optimization of teaching resources, and reform of teaching evaluation mechanisms are also key links in ensuring the smooth implementation of reforms. Through systematic reforms, the marketing course system will more effectively cultivate high-quality talents that meet the demands of the digital intelligence era.

KEYWORDS

Digital intelligence era; Marketing; Curriculum system reform

CITE THIS PAPER

Xing Zhao, ZhongHua Wu, SiQi Zhang. Reform of marketing curriculum system in the era of digital intelligence. World Journal of Economics and Business Research. 2024, 2(2): 60-66. DOI: https://doi.org/10.61784/wjebr3029.

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