Author(s)

Cheng Jiang¹, Li Xue², Qin Lan^3,4,*

Affiliation(s)

¹ School of Economics and Management, South China Agricultural University , Guangzhou 510642, Guangdong, China;

² School of Humanities and Public Administration, Jiangxi Agricultural University , Nanchang 330045, Jiangxi, China;

³ Sannong Research Center, Jiangxi Agricultural University, Nanchang 330045, Jiangxi, China;

⁴ School of Economics and Management, Jiangxi Agricultural University , Nanchang 330045, Jiangxi, China.

Corresponding Author

Qin Lan

ABSTRACT

Rural revitalization is the general focus of the "three rural" work in the new era, and cultural revitalization is an important part of it. Since the reform and opening up, with the acceleration of the industrialization process and the rapid development of the market economy, major changes have taken place in the rural production and lifestyle. The flow of rural population and the accelerated loss of talents make the rural culture show a trend of decline. However, with the implementation of the rural strategy, the construction of rural culture under the policy has ushered in an opportunity. Driven by the strategy of rural revitalization, the traditional culture accumulated in rural society has the possibility of revival and reconstruction. On the one hand, it can meet the cultural needs of rural residents, and on the other hand, it can carry out cultural innovation on the basis of traditional rural culture to meet urban residents cultural needs, and expand the living space of rural culture. The revitalization of rural culture is a slow process, and cultural laws must be respected. Through effective policy guidance, economic support, and talent cultivation, the traditional rural culture can be discarded from the rough and the essence preserved, and the old and new can be reformed, so as to finally achieve the prosperity of rural culture and the creation of a good rural atmosphere form.

KEYWORDS

Local culture; Rural revitalization; Rural cultural revitalization.

CITE THIS PAPER

Cheng Jiang, Li Xue, Qin Lan. Analysis on the connotation and value of rural cultural revitalization. World Journal of Sociology and Law. 2023, 1(1): 14-20.

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