Author(s)

MengTao Xiong

Affiliation(s)

School of Business, Xihua Normal University, Nanchong 637009, Sichuan, China.

Corresponding Author

MengTao Xiong

ABSTRACT

China's economy has rapidly recovered post-pandemic, driving a gradual rebound in the hotel industry. As a representative of mid-range chain hotels, LF Hotel has established a unique market advantage with its core philosophy of "friend-style service." However, its rapid expansion has led to inconsistent service quality across its outlets, exposing issues in seven key areas: product, price, place, promotion, people, process, and physical evidence. These challenges not only reflect the difficulties faced by LF Hotel but also highlight common marketing dilemmas in the mid-range chain hotel industry. This study, based on the 7P service marketing theory, designs and distributes questionnaires to conduct an in-depth investigation of LF Hotel's customer base, comprehensively analyzing its current service marketing status and existing problems. The research findings indicate that customer satisfaction with personnel, service processes, and physical evidence is relatively low, showing a significant gap compared to their psychological expectations. Based on these findings, targeted optimization strategies for service marketing are proposed, aiming to enhance LF Hotel's sustainable development capabilities while providing theoretical references and practical guidance for the mid-range chain hotel industry.

KEYWORDS

Service marketing; LF hotel; 7P marketing strategy

CITE THIS PAPER

MengTao Xiong. Case study analysis of 7P marketing strategy application. Trends in Social Sciences and Humanities Research. 2025, 3(2): 63-67. DOI: https://doi.org/10.61784/tsshr3145.

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