Author(s)

ZiXuan Yan, Ping Peng^*, JinKui Liu, Xi Yang

Affiliation(s)

School of Management, Guangdong University of Science and Technology, Dongguan 523083, Guangdong, China.

Corresponding Author

Ping Peng

ABSTRACT

Currently, cross-border e-commerce is confronted with a dilemma regarding green transformation. On one hand, global climate governance mandates that enterprises to manage their carbon footprints. On the other hand, the lack of consistent carbon emission calculation standards across countries often places enterprises in a challenging position, where their environmental efforts remain unrecognized. This study aims to address this issue by investigating how digital technologies can effectively integrate various segments of the green supply chain. This study examines the collaborative mechanisms through which digital technology enhances the green supply chain in cross-border e-commerce. It aims to address the conflicts arising from differing carbon accounting standards and the risks of carbon leakage that cross-border e-commerce faces in the context of global climate change governance. By constructing a three-dimensional collaborative framework that includes the technological, business, and policy-ecological layers, the study systematically analyzes the applications of digital technologies such as blockchain, the Internet of Things, and big data. These applications are explored in relation to cross-border product traceability, intelligent warehouse optimization, precise supply-demand matching, and low-carbon route planning. Furthermore, the study investigates collaborative strategies in policy and ecology, including the unification of cross-border green standards and the development of a carbon asset financial product system. The research identifies technological standardization barriers and institutional frictions as the fundamental challenges currently confronting the collaborative mechanism. It concludes that technological innovation, institutional innovation, and capacity building are essential for overcoming these obstacles.

KEYWORDS

Digital technology; Cross-border E-commerce; Green supply chain; Collaborative mechanism; Sustainable development

CITE THIS PAPER

ZiXuan Yan, Ping Peng, JinKui Liu, Xi Yang. Collaborative mechanism of digital technology empowering green supply chains in cross-border e-commerce. World Journal of Management Science. 2025, 3(1): 60-66. DOI: https://doi.org/10.61784/wms3060.

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