Author(s)

Hong Wang^1*, QianQian Han¹, FuNan Zhao²

Affiliation(s)

¹ School of Tourism, Hainan University, Haikou 570228, China;

² International Tourism College, Hainan University, Haikou 570228, China.

Corresponding Author

Hong Wang

ABSTRACT

In recent years, China has vigorously advocated the integration of culture and tourism and actively developed national research and study activities.Museums have become the preferred targets of the public as tourist destinations and scientific research and education places, and museums have received a lot of attention. In 2020, the Coronavirus  suddenly  hit,  people's  offline  travel  was  blocked,  and  the  physical development of museums slowed down. Fortunately, the development of technology has allowed us to meet "in the cloud", and digitalization has opened up a new path for the development of museums. The public can "visit" the museum without leaving home through the Internet, learn about the museum's collection, and compared to the field visit, the cloud visit can also be quickly browsed according to their own preferences. At present, the level of digital development of domestic museum products is uneven, and even the development of most museums is relatively slow. This study selects the product digitalization of the Palace Museum as the research object, takes the product hierarchy theory as the theoretical basis, and attempts to study and summarize the excellent experience of product digitalization of the Palace Museum, in order to provide reference for the digitalization of other museum products. This research will be carried out  through  three  parts:  network  data  analysis,  literature  research  and  expert consultation, and the research results will be elaborated through product level theory.

KEYWORDS

Product digitalization; Palace museum; Product hierarchy theor

CITE THIS PAPER

Hong Wang, QianQian Han, FuNan Zhao. On the experiences of product digitalization of the forbidden city based on the theory of  produce level. World Journal of Management Science. 2023, 1(1): 88-93. DOI: 10.61784/wms231103

REFERENCES

[1] Chang Chunyan. Digital Management of museum archives in the Information Age. Office Business, 2022(05): 184-186.

[2]Shi Qike. Digital Repair Design based on AR. Footwear Craft and Design,2023,3(04):48-50.

[3] Cong Yumeng, WU Xiaoling. AI "repairing" cultural relics in Sanxingdui. Sichuan Daily,2023-03-02(006).

[4]  Chen Lu. Technology, Product and Value: Research on the application and development of Digital cultural innovation in China's museum industry. Educational Media Research,2022(02):57-59.

[5] Yang Xiaojuan. Application of digital Communication Technology in Intelligent Museum. Electronic Technology,2023,52(03):226-227.

[6] Fan Yingjie. The Digital Transformation of Museum Culture and Creation. Grand View,2022(10): 109-111.

[7] George Ioannakis, Loukas Bampis, Anestis Koutsoudis,Exploiting artificial intelligence for digitally enriched museum visits,Journal of Cultural Heritage,Volume 42,2020,Pages 171- 180

[8] N. Chivarov, V. Ivanova, D. Radev, I. Buzov,Interactive Presentation of the Exhibits in the Museums Using Mobile Digital Technologies,IFAC Proceedings Volumes,Volume 46, Issue 8,2013,Pages 122- 126

[9] Eugene Ch'ng, Shengdan Cai, Fui-Theng Leow, Tong Evelyn Zhang,Datasets from the evaluation of the adoption and use of digital technologies in China museums,Data in Brief,Volume 25,2019,104067

[10] Watsaporn Arayaphan, Kannikar Intawong, Kitti Puritat, Digitalization of ancient fabric using virtual reality technology at the Wieng Yong House Museum: The FabricVR project, Digital Applications in Archaeology and Cultural Heritage, Volume 26, 2022, e00233

[11] Caroline Erolin, Matthew Jarron, Laszlo J. Csetenyi,Zoology 3D: Creating a digital collectionof specimens from the D ′ Arcy Thompson Zoology Museum,Digital Applications in Archaeology and Cultural Heritage,Volume 7,2017,Pages 51-55

[12] Fan Yingjie. The Digital transformation of museum culture and creation. Grand View,2022(10): 109-111.

[13] Wang Xudong. The Past, Present and Future of the Digital Forbidden City. Science Education and Museums,2021,7(06):524-531

[14] He Yichen, Cui Wenrui, WU Yuling. Local presentation, digital interaction and Living inheritance: The dissemination and research of constructing cultural digital memory in the Palace Museum. Communication and Copyright,2023(04):91-93.

[15] Qu Liang, LIU Jianyu, LI Enzhong, Huang Jing. Thinking and Practice on the construction of the standard system of the Palace Museum. Journal of the Palace Museum,2023(01):50-59+152.

[16] Liu Heng. Research on Museum Collection Management and Resource Utilization in Digital Environment. China Management Information Technology, 2019,26(02): 184-186.

[17] Wang Qian. Research on Museum Education in the context of digital media -- A case study of the Palace Museum. Cultural Relics Identification and Appreciation,2022(24):55-58.

[18] Ren Yi. Digital construction of museums under the background of cultural and tourism integration. Silk Road,2022(04): 136-139.

[19] Xu Dan. Research on the digital path of cultural heritage tourism from the perspective of heritage revitalization: A case study of the "Palace Museum" wechat mini program. Tourism Review,2022(24): 127-129.

[20] Song Juntao, Dong Jie, Zhang Jingke, Zhu Jing, Luo Wen. Research on the digital transformation of the Palace Museum in the era of mobile Internet. Business Exhibition Economics,2022(15): 14-17.

[21] Chai Qiuxia, Jiang Linxin. Existing problems and suggestions on digital display of museum collections. Science Education and Museums,2022,8(02):40-49.

[22] Kang Xiaolu. Analysis on the communication practice of mobile terminal exhibition application -- taking the digital project of "Forbidden City Exhibition" of the Palace Museum as an example. Journal of Natural Science Museum Research, 2002,7(02):20-31+92.

[23] Su Yi, Zhang Peipei. Activate, strengthen and release the "power of museums" through digital technology -- from the cross-border cooperation between the Palace Museum and Tencent Group. National Museum of China,2022(02): 14-18.

[24] Shen Yecheng. Thoughts on the digital transformation of museums. Museum of China,2022(02):19-24.

[25] Dong Yunuo, Zhu Xiaoyi. The application of virtual Reality technology in museums -- A case study of the Palace Museum. Tomorrow's Fashion,2022(08): 187-190.

[26] Ma Xiaoling. Exploration and research of "Internet + Museum Education" under the new media environment -- taking "Digital Palace Museum" as an example. Media Today, 2019,30(02):20-23.

[27] LIU Mengke, Ding Panpan. Research on Museum Digitization: A case study of the Palace Museum. Collection and Investment, 2019,12(12):65-68.

[28] Kang Xiaolu. Exploration on the digital service promotion path of the Palace Museum in the Digital era. New Media Research,2021,7(23):23-26.

[29] Lou Chen, Ren Yaodi, Ji Ning. The 600-year-old Forbidden City explores the future in the digital world. Xinhua Daily Telegraph,2021-09-07(010).

[30] Su Yifei. Research on Museum digital display technology and Virtual display. Time Report (Rushing), 2021(08):70-71.

[31] Cui Jingyi. Applied design analysis under the Digital background: A case study of the cultural heritage of the Palace Museum. Art Appreciation, 2021(21): 139-141.

[32] Chang Menglong. Functional Design of the digital protection platform of World Cultural Heritage -- A case study of the general appearance of the Palace Museum Heritage// Beijing Digital Science Popularization Association. Digital Technology to Expand Museum Services -- Proceedings of the 2021 Beijing Digital Museum Symposium. Digital Technology to Expand Museum Services -- Proceedings of the Beijing Digital Museum Symposium 2021, 202:240-249.

[33] Chen Yuzhe. Research on cultural communication of museum wechat public accounts. Guangdong University of Foreign Studies,2021.000233.

[34] Zhang Y. Discussing the new exploration of museum cultural transmission under the epidemic situation from the network broadcast of the Palace Museum. National Museum of China,2021(02):64-68.

[35] Song Xiaole. Discussion on the construction and practice path of cultural and creative digitalization in the Forbidden City under the background of "Internet Plus". World of Sound Screen, 2021(07): 72-73.

[36] Xu Jinning. The display and communication value of cultural relics digitalization under new media: A case study of Daily Palace Museum App. Beauty and Times (I), 2021(02): 79-81.

[37] Wang Xudong. Mission and Responsibility -- Review and Prospect of the Palace Museum in 95 years. Journal of the Palace Museum,2020(10): 5-16+342.

[38] Zhou Dujuan. During the epidemic prevention and control period, how to see the "cloud" of museums at home and abroad?. Oil Painting,2020(03): 6-12.

[39] LIU Jiaxin, Zuo Yuxuan, Zhu Jingyu, Li Huilin, ZHAO Jie. An analysis on the modern transmission path of cultural heritage -- taking the "Forbidden City Model" as an example. Science and Technology Communication, 2019,12(16):66-69.

[40] Guo Mengtong. Research on Marketing Communication Strategy of Forbidden City Exhibition in the Digital era. Hebei university, 2020. DOI: 10.27103 /, dc nki. Ghebu. 2020.001556.

[41] Yang Xiaodong. Research on the communication mode of Beijing Palace Museum's wechat public account "Micro Palace Museum". Xinjiang university of finance and economics, 2020. DOI: 10.27428 /, dc nki. GXCJC. 2020.000021.

[42] Wang Chunmei. Communication Innovation of cultural heritage in the era of financial media: A case study of the Palace Museum. Media, 2020(08):66-69.

[43] The fields. Museum digitization, cloud roaming has a new experience. Cultural Monthly,2020(03): 14-15.

[44] Kuang Yeqing. A new development path for museums in the new media era: A case study of the Palace Museum. Beauty and Times (I), 2020(02): 30-31

[45] It is smooth. Museum digital journey. China Quality,2020(02):37-40.

[46] Feng Naien. Thoughts on the future Road of Digital Palace Museum. Journal of the Palace Museum, 2018(02): 126-134 +163.

[47] Shi Xiumin. The digital management of the collections of the Palace Museum. Scientific Research of Chinese Cultural Relics, 2017(04):38-43.

[48] Feng Naien. The proper meaning and the necessary way of digital Palace Museum. Palace Museum Journal, 2017(01): 181-187.

[49] Feng Naien. Overview of the concept and practice of Museum Digital construction: A case study of the Digital Palace Museum Community. Journal of the Palace Museum, 2017(01):108-123+162.

[50] Huang Moqiao, Zhang Xiaogu. Analysis on the framework and path of World Cultural Heritage Digital monitoring system: A case study of the Palace Museum. Chinese Cultural Heritage,2017(01):70-75.

[51] Sun Jing. Discussion on the display environment of digital studio corresponding to the exhibition needs of museums -- Taking VR Studio of Palace Museum as an example// Beijing Science and Technology Association, Beijing Municipal Administration of Cultural Heritage, Beijing Municipal Commission of Economy and Information Technology. Creative technology powering Digital museums. Creative Technology for Digital Museum,2011: 133-136.

[52] Hu hammer. On the construction of "Digital Palace". National Museum of China, 2003(04):74-76.

[53] Xu Chaoying. Digital broadcasting in the Palace Museum. National Museum of China, 2003(03):73-75+64.