Author(s)

Bofan He, Xinru Huang, Shuyi Yao, Gang Chen, Yao Chen^*

Affiliation(s)

School of International business, Zhejiang Yuexiu University, Shaoxing, 312000, Zhejiang Province, China.

Corresponding Author

Yao Chen

ABSTRACT

This paper first expounds the industrial development situation of new energy vehicles under the domestic and international political and economic background, and then introduces the development process of NIO Automobile. Secondly, it focuses on the analysis of NIO's current development status and internationalization strategy, deeply understands NIO's market opportunities in the international environment, studies NIO's international strategy, finds out NIO's problems in internationalization strategy, analyzes and discusses these problems, and puts forward feasible solutions. Finally, the article summarizes.

KEYWORDS

NIO automobile; Internationalization strategy; Opportunity; Challenge

CITE THIS PAPER

Bofan He, Xinru Huang, Shuyi Yao, Gang Chen, Yao Chen. Analysis of internationalization strategy problems and countermeasures of Nio Automobile. World Journal of Information Technology. 2023, 1(1): 35-50. DOI: 10.61784/wjit231106.

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