Author(s)

Hui Wang^*, Lei Zha

Affiliation(s)

School of International Business, Jiangxi University of Applied Science and Technology, Nanchang 330000, Jiangxi, China.

Corresponding Author

Hui Wang

ABSTRACT

This study focuses on the E-commerce Virtual Teaching and Research Room at Jiangxi Applied Science and Technology College (No. XNJYS-23-01), exploring innovative approaches to e-commerce teaching management in the digital economy era. By analyzing the core issues of the current e-commerce program, such as outdated curriculum systems, weak practical components, and a monolithic faculty structure, the study leverages the organizational advantages and technical features of the virtual teaching and research room to develop a “four-dimensional linkage” model for e-commerce teaching management innovation. The research employs methods such as literature analysis, field research, case studies, and action research to systematically outline the theoretical framework and practical experiences in e-commerce teaching management. It highlights the college's initiatives in curriculum restructuring, school-enterprise collaborative education, practical teaching innovation, and quality assessment. The findings indicate that the construction of the virtual teaching and research room has effectively integrated high-quality teaching resources both within and outside the campus, forming an integrated talent development model of teaching, competition, practice, and entrepreneurship, significantly enhancing students' e-commerce operational skills and innovation capabilities. This study provides valuable insights for similar institutions in e-commerce teaching reform and is crucial for cultivating high-quality e-commerce professionals who can meet the demands of regional economic development.

KEYWORDS

E-commerce; Virtual teaching and research room; Teaching management; School-enterprise cooperation; Practical teaching

CITE THIS PAPER

Hui Wang, Lei Zha. The construction of e-commerce virtual teaching room and the innovation of teaching management mode —— based on the practice exploration of Jiangxi Institute of Applied Technology. Journal of Language, Culture and Education Studies. 2025, 2(1): 45-53. DOI: https://doi.org/10.61784/jlces3016.

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