Author(s)

Yao Chen, Mingdi Wu, Shuyi Yao, Yide Sun, Gang Chen^*

Affiliation(s)

School of International business, Zhejiang Yuexiu University, Shaoxing, 312000, Zhejiang Province, China.

Corresponding Author

Gang Chen

ABSTRACT

In today's competitive market, Wenzhou textile and garment industry faces multiple challenges at home and abroad. Exports have to face trade barriers from various countries. Meanwhile, due to the impact of the epidemic, the growth rate of foreign trade has slowed down, and the pace of "going global" has hit a bottleneck. In addition, In the process of production, there are general trade, lack of independent innovation, limited capital and other problems.This paper studies the export status of Wenzhou textile and garment industry, calculates several export competitiveness indicators, and makes an objective evaluation of its current export competitiveness. At the same time, the influential factors of Wenzhou textile and garment industry are studied, and the significant influencing factors are analyzed. Based on this, specific suggestions are put forward, so as to improve the export competitiveness of Wenzhou textile and garment industry and promote the development of Wenzhou better.

KEYWORDS

Textile and garment industry; Export competitiveness; Wenzhou City; Export trade

CITE THIS PAPER

Yao Chen, Mingdi Wu, Shuyi Yao, Yide Sun, Gang Chen. Research on export competitiveness of Wenzhou textile and garment industry. World Journal of Information Technology. 2023, 1(1): 51-61. DOI: 10.61784/wjit231107.

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