Author(s)

Li Shen, Peipei Zhang, Mengli Zhu, Chenxin Lou, Hongyan Li^*

Affiliation(s)

School of International Business, Zhejiang Yuexiu University, Shaoxing, 312000, Zhejiang Province, China.

Corresponding Author

Hongyan Li

ABSTRACT

This paper takes online games as the research subject and Tencent games as the research object to investigate and analyze its overseas distribution and operation strategy. And Tencent games as a reference system, summed up the experience of Chinese games in the world, problems and deficiencies. The purpose of this paper has two aspects: one is to study the current situation of Tencent games' overseas dissemination, and try to summarize effective overseas game publishing and operation strategies, so as to provide overseas exploration paths for the game industry, which has become an important part of Chinese society, culture and entertainment. Second, it is committed to combining the operation strategy of overseas release of games with cross-cultural communication, trying to explore ways to tell good Chinese stories and "go global" Chinese culture on the basis of game communication. The first chapter of this paper is a research review, which mainly expounds the research background, research significance, research content, literature review and research methods of Tencent games' overseas market development status and development analysis. The second chapter mainly uses SWOT analysis method to study the current situation of Tencent games' overseas market development. The third and fourth chapters are the development problems and countermeasures of Tencent games. The fifth chapter is the summary, summarizing the significance of Tencent games for other game enterprises.

KEYWORDS

Video games; Game overseas distribution and operation; Cross-cultural communication; Game industry

CITE THIS PAPER

Li Shen, Peipei Zhang, Mengli Zhu, Chenxin Lou, Hongyan Li. Analysis of the status and development of tencent game in the international market. World Journal of Information and Knowledge Management. 2023, 1(1): 21-27. DOI: 10.61784/wjikm231110.

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