Author(s)

TingTing Zheng, ZiChen Wang^*

Affiliation(s)

School of Management, Guangzhou Huashang College, Guangzhou 511300, Guangdong, China.

Corresponding Author

ZiChen Wang

ABSTRACT

This research evaluates the effectiveness of the Hong Kong educational travel program for the Project Management course at Guangzhou Huashang College based on the Kirkpatrick Model. Research findings reveal: Overall program effectiveness was strong (total mean 4.24); the Reaction level (4.52) and Learning level (4.49) demonstrated excellent performance, while the Behavior level (4.12) and Results level (3.83) scored relatively lower. Site visits within the study tour significantly enhanced knowledge acquisition and long-term career awareness. Based on these findings, the research validates the effectiveness of the Kirkpatrick Model in evaluating educational travel, clarifies the core value of corporate visits, and proposes specific improvement recommendations such as optimizing itinerary details and strengthening knowledge transfer. This provides empirical evidence for designing and optimizing project management practice-oriented teaching.

KEYWORDS

Kirkpatrick model; Educational travel; Project management

CITE THIS PAPER

TingTing Zheng, ZiChen Wang. Evaluating the effectiveness of a project management educational travel in Hong Kong region: an application and validation of the Kirkpatrick’s four-level model. Social Science and Management. 2025, 2(3): 75-78. DOI: https://doi.org/10.61784/ssm3062.

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