Author(s)

YiHua Yang^*, YuCheng Huang

Affiliation(s)

School of Journalism and Law, Wuchang University of Technology, Wuhan 430062, Hubei, China.

Corresponding Author

YiHua Yang

ABSTRACT

With the rapid development of new technologies such as 5G, big data, and artificial intelligence, news communication methods and audience reception habits have undergone significant changes. This study focuses on "Generation Z" (born 1995-2009), a group of digital natives, and uses the questionnaire survey method to collect 311 valid samples to deeply explore the phenomenon of news avoidance among "Generation Z" in the era of intelligent communication. The study found that the news consumption habits of "Generation Z" are characterized by socialized channels, entertaining content, and visualized forms; news avoidance behavior is mainly caused by factors such as personal preferences, information overload, algorithmic recommendations, and information disorder; this behavior may have both negative effects such as information cocoons and social differentiation, as well as positive effects such as enhancing individual autonomy and promoting journalism innovation. Based on this, this study proposes countermeasures from five levels: communicator, content, channel, audience, and effect, aiming to build a trusted news ecosystem that conforms to the information consumption logic of "Generation Z".

KEYWORDS

News avoidance; Generation Z; Intelligent communication; Digital natives; Media trust

CITE THIS PAPER

YiHua Yang, YuCheng Huang. News avoidance phenomenon of "Generation Z" in the era of intelligent communication?an empirical analysis based on 311 questionnaires. Trends in Social Sciences and Humanities Research. 2025, 3(6): 60-67. DOI: https://doi.org/10.61784/tsshr3184.

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