Author(s)

KeWei Liu^*, Tian Shen, JiaJia Zhu

Affiliation(s)

Nanchong Film Industry Vocational Academy, Nanchong 637000, Sichuan, China.

Corresponding Author

KeWei Liu

ABSTRACT

In the context of contemporary cultural communication, leveraging visual narratives to maximize the promotional value of red cultural brands has emerged as a significant research focus. This paper examines how Nanchong employs video media to promote its red culture brand. Such efforts not only deepen the city's cultural significance but also enhance the dissemination effectiveness and appeal of red culture. By integrating visual elements, the promotion of Nanchong's red culture becomes more vivid, intuitive, and enduring in impact. Drawing on an analysis of the current state of cultural communication in Nanchong and addressing the challenges faced in red image communication, this article proposes strategic approaches to strengthen the branding of red cultural images through improvements in both communication content and form.

KEYWORDS

Visual narrative; Red culture of Nanchong city; Communication strategy

CITE THIS PAPER

KeWei Liu, Tian Shen, JiaJia Zhu. The visual narrative strategy for the brand promotion of red culture in Nanchong city. World Journal of Educational Studies. 2025, 3(9): 52-59. DOI: https://doi.org/10.61784/wjes3126.

REFERENCES

[1] Zhou Haiyan. Research on Media and Collective Memory: Review and Reflection. Journalism & Communication, 2014, 21(09): 39-50+126-127.

[2] Sun Lulu, He Manxiong. Research on the Visual Communication Strategy of Local Red Culture. Journal of Jiamusi Vocational Institute, 2024(09): 81-83

[3] Marshall McLuhan. Understanding Media: The Extensions of Man. Translated by He Daokuan. Beijing: The Commercial Press, 2004, 42.

[4] Wang Jianchen. Qin Jingtao. A Recorder Who Disseminates Red Cultural Heritage Through Images. Tourism Today, 2021, 19(22): 1-6.

[5] Liu Xudong. Analysis of Visual Narrative Strategies from the Perspective of Cross-cultural Communication——Review of The Visual Construction of “Chinese Stories” Documentaries in Cross-cultural Fields. Media, 2023(18): 100.

[6] Wang Tengfei, Zhang Xuanxuan, Ding Youdong. Technology “Writes” Legendary Visual Narrative. Film Literature, 2023(17): 22-25.

[7] Zhang Wan. Research on the Integrated Development of Red Culture and Tourism in the Bashu Cultural Tourism Corridor——A Case Study of Nanchong City. Journal of Sichuan Tourism University, 2023(01): 46-51.

[8] Liao Honglan. Research on Red Culture in the Sichuan-Shaanxi Revolutionary Base Area. Southwest Jiaotong University, 2022. DOI: 10.27414/d.cnki.gxnju.2022.000076.