Author(s)

WenJie Yang^*, YiMin Han, FenFen Ma, Kai Qu

Affiliation(s)

School of Management, Yulin University, Yulin 719000, Shaanxi, China.

Corresponding Author

WenJie Yang

ABSTRACT

In the context of China’s educational reform emphasizing ideological and political education (IPE) across all disciplines, how to effectively integrate socialist core values and cultural confidence into professional courses remains a key challenge. This study, grounded in the course “Tour Guiding Business” at Yulin University, proposes and practices a localized IPE model titled “From Cultural Self-Awareness to Confident Communication.” The model leverages regional cultural resources—such as Shaanbei folk songs, university revolutionary history, and local heritage—to construct a three-stage pedagogical path of “Infiltration-Internalization-Externalization.” Through a blended “Three-Wheel Drive” instructional approach combining thematic embedding, situational experience, and project-driven practice, the course systematically cultivates students’ cultural identity, professional ethics, and innovative communication skills. Based on a two-semester implementation with 45 undergraduate students, this paper analyzes the course design, teaching mechanisms, assessment strategies, and preliminary outcomes, while also addressing challenges such as resource integration, teacher capacity, and evaluation sustainability. The study concludes that a culturally grounded, practice-oriented IPE model can significantly enhance students’ ideological belonging, cultural confidence, and professional competence, offering a replicable framework for similar regional universities engaged in curriculum-based ideological education.

KEYWORDS

Ideological and political education; Tour guiding; Cultural confidence; Local cultural resources; Pedagogical innovation; Curriculum reform; Yulin University

CITE THIS PAPER

WenJie Yang, YiMin Han, FenFen Ma, Kai Qu. From cultural self-awareness to confident communication: constructing and practicing an ideological and political education model in tour guiding courses. World Journal of Educational Studies. 2026, 4(1): 53-59. DOI: https://doi.org/10.61784/wjes3129.

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