Author(s)

Duncan Garth

Affiliation(s)

University of Wisconsin Law School.

Corresponding Author

Duncan Garth

ABSTRACT

China's insurance industry is in a period of rapid development, and market competition is becoming increasingly fierce. For the insurance industry in the era of knowledge economy, The research and development of advanced insurance products has become a powerful weapon in market competition. However, as innovative insurance products with high technological content, they have not received due protection from intellectual property laws, and the market research and development incentive mechanism is not yet complete. This article takes the current situation of intellectual property protection of insurance products in China as a starting point, introduces and evaluates the current situation of intellectual property protection of insurance products in major developed countries and regions, especially the situation related to business method patents, and elaborates on the role of intellectual property protection in insurance products in intellectual property protection. Due position in the system, it is proposed to strengthen the protection of intellectual property rights of China's insurance products through measures such as encouraging innovation, protecting administrative means, and establishing business method patents. 

KEYWORDS

Insurance products; Intangible property; Intellectual property; Business methods; Patents

CITE THIS PAPER

Duncan Garth. Legal protection of intellectual property rights for insurance products. World Journal of Sociology and Law. 2023, 1(2): 1-6. DOI:10.61784/wjsl231264.

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