Author(s)

Rongxi Li

Affiliation(s)

School of Business, Guangdong University of Foreign Studies, Guangzhou 510006, China.

Corresponding Author

Rongxi Li

ABSTRACT

This study aims to find out the relation between NPD team knowledge Integration and new product development performance. In order to achieve this goal, a questionnaire was designed and a structural equation model (SEM) was built based on the literatures. After analyzing the data from 245 usable questionnaires, this study proved that NPD team knowledge integration has direct and indirect influence to new product development performance.

KEYWORDS

New Product Development team; Knowledge Integration; New Product Development Performance.

CITE THIS PAPER

Li Rongxi. Research on the relation between npd team knowledge integration and performance of npd: data from China. Eurasia Journal of Science and Technology. 2019, 1(2): 39-45.

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