Author(s)

Feixiong Ma, Jie Liang, Meier Zhuang

Affiliation(s)

Guangdong University of Foreign Studies, Guangzhou, Guangdong

Corresponding Author

ABSTRACT

In recent years, sales of Chilean wines have yielded fast growth in the Chinese market. However, at the same time, the quality of the same types of wines varies suggesting that the market behaviors of the wine enterprises are short-sighted. This paper analyzes this issue from the perspective of supply chain management. It proposes that the Chinese and Chilean wine enterprises should enhance guidance for and study on the consumption demand of the end consumers of wine and carry out vertical and horizontal management of the wine supply chain. In addition, it proposes that the Chinese and Chilean governments should provide policy support to the enterprises of the two countries for the implementation of the supply chain management.

KEYWORDS

Chilean wine, consumer demand, supply chain management.

CITE THIS PAPER

Ma Feixiong, Liang Jie, Zhuang Meier. Research and analysis on problems faced by chilean wine in the chinese market——A case study of guangdong province. Eurasia Journal of Science and Technology. 2020, 2(1): 1-10.

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