Author(s)

Ryan Argote

Affiliation(s)

University of Bern, 3012 Bern, Switzerland.

Corresponding Author

Ryan Argote

ABSTRACT

By sorting out the existing literature in core journals at home and abroad, a comparative analysis of domestic tourism destinations was conducted from five aspects: tourism destination image, tourism destination marketing organization, tourism destination marketing information technology, tourism destination promotion and tourism destination marketing entities. The current status and research results of foreign tourism destination marketing research are carried out, and research evaluation is carried out on this basis, aiming to provide some reference for tourism destination marketing research.

KEYWORDS

Tourist destination marketing; Research progress; Evaluation

CITE THIS PAPER

Ryan Argote. Evaluation of domestic and foreign tourism destination marketing. World Journal of Management Science. 2024, 2(1): 18-23. DOI: 10.61784/wms240152.

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