Author(s)

Wei Xia

Affiliation(s)

School of Applied Foreign Languages, Zhejiang Yuexiu University, Shaoxing, 312000, Zhejiang Province, China.

Corresponding Author

Wei Xia

ABSTRACT

With the strengthening of China's cultural confidence and awareness of cultural heritage protection, the role of integrated cultural and tourism development in rural revitalization is becoming increasingly prominent. "The Tang Poetry Road in East Zhejiang, " as a tourist route filled with historical and cultural resources, not only serves to inherit traditional Chinese culture but also aims to propel local economic transformation, upgrading, and comprehensive rural revitalization.The article analyzes the issues present in the integrated development of the Tang Poetry Road in East Zhejiang, including insufficient exploration of resource connotations, weak integration of resources, inadequate development of tourism products, and an unclear characterization of distinctive tourism images. To address these problems, the article proposes effective approaches such as promoting high-quality integration of culture and tourism, advancing regional cooperation and coordinated development, promoting digital development in cultural and tourism sectors, and advancing the development of villages along the poetic routes.The article emphasizes that under the strategy of rural revitalization, the integrated development of the Tang Poetry Road in East Zhejiang requires unified planning, collaborative development, shared efforts, the establishment of service platforms and management mechanisms, the creation of a multi-dimensional communication system, and the reinforcement of the promotion and publicity of the poetic route brand image. Simultaneously, it encourages the development of leisure agriculture, promotes the branded development of star-rated rural tourism accommodations, advocates progressive promotional methods, fully utilizes the advantages of Internet+, builds multi-directional communication pathways, and shapes the brand image of the "Tang Poetry Road in East Zhejiang."In conclusion, the article summarizes effective approaches to address the issues in the integrated development of the Tang Poetry Road in East Zhejiang under the rural revitalization strategy, providing valuable insights to comprehensively support rural revitalization.

KEYWORDS

Tang Poetry Road In Eastern Zhejiang; The "Rural Revitalization" strategy; Cultural Tourism Integration

CITE THIS PAPER

Wei Xia. Integration and development of tang poetry road in Eastern Zhejiang under the rural revitalization strategy. World Journal of Management Science. 2024, 2(1): 53-57. DOI: 10.61784/wmsv2n186.

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