Author(s)

YaFei Chen, WenZhen Tian*

Affiliation(s)

Faculty of Fine And Applied Arts, Khon Kaen University, Thailand.

Corresponding Author

WenZhen Tian

ABSTRACT

Against the backdrop of the rapid rise of the digital economy, the sports industry, as an emerging engine of economic growth, is currently undergoing a crucial period of digital transformation. This study aims to explore the profound impact of the digital economy on the sports industry and its optimization pathways. By analyzing the current development status of the sports industry in the context of the digital economy era, we aim to understand the challenges and opportunities faced by the sports industry in the digital economy era. Subsequently, through an analysis of the impact of digital technology on the business models, consumer behavior, and value chains of the sports industry, we reveal the critical role of the digital economy in the sports industry. By examining successful cases, we summarize the key success factors and propose optimization pathways for the sports industry in the digital economy era.

KEYWORDS

Sports industry, Digital economy, Deep influence, Optimization path

CITE THIS PAPER

YaFei Chen, WenZhen Tian. The deep impact and optimization pathways of sports industry development in the digital economy era. World Journal of Sport Research. 2024, 2(2): 15-22. DOI: 10.61784/wjsrv2n270.

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