Author(s)

Yuting Wang*, Xinyu Li, Guanglin Wu, Qun Chen, Yulin Chen, Shixin Wei

Affiliation(s)

School of Business, Guangdong University of Foreign Studies, Guangzhou, China.

Corresponding Author

Yuting Wang

ABSTRACT

With the continuous development of the economic level, tourism has become an important choice of modern people for leisure and entertainment. And with the continuous improvement of people's education level, the group of college students has become a very important tourism consumer group, so this paper is necessary to study the attraction enhancement strategy of this group. By analyzing the influencing factors of attracting college students' travel behavior, this paper finds out the aspects that are more valuable to them to propose the improvement suggestions for tourist attractions to attract this consumption quality group.

KEYWORDS

Tourist attractions; Fuzzy Analytic Hierarchy Process; attractiveness enhancement strategy.

CITE THIS PAPER

Wang Yuting, Li Xinyu, Wu Guanglin, Chen Qun, Chen Yulin, Wei Shixin. Research on strategies to enhance the attractiveness of tourist attractions to college students -- based on F-AHP. Eurasia Journal of Science and Technology. 2022, 4(1): 1-10.

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