Author(s)

Hanming Li

Affiliation(s)

Liaoning University of International Business and Economics, Dalian 116052, Liaoning, China.

Corresponding Author

Hanming Li

ABSTRACT

Against the backdrop of actively promoting the construction of a sports powerhouse in China, as the foundation of Chinese football, the development of campus football has been elevated to the height of national strategy, and its development enthusiasm may continue for a long time. Therefore, the purpose of this study is to use a model combining SWOT and AHP to study the development of campus football in China. The results indicate that the advantages and opportunities of campus football in China's development are more important than weaknesses and threats, and it has a good development prospect.

KEYWORDS

Campus football; Sports powerhouse; SWOT analysis; AHP Analytic Hierarchy Process

CITE THIS PAPER

Hanming Li. Research on the Development of Campus Football under the Background of Sports Education Integration Based on SWOT-AHP Analysis. World Journal of Sport Research. 2024, 2(2): 29-33. DOI: 10.61784/wjsr3003.

REFERENCES

[1] SAATY T. Decision Making with the Analytic Hierarchy Process. International Journal of Services Sciences, 2008, 1(1): 83-98.

[2] Liu Fenghu, Huang Yijun. Analysis of Development Strategies for Qilu Martial Arts Competition Industry Based on SWOT-AHP. Journal of Shandong University of Physical Education, 2017, 33 (01): 26-33.

[3] Li H, Chen X, Fang Y. The Development Strategy of Home-Based Exercise in China Based on the SWOT-AHP Model. International Journal of Environmental Research and Public Health. 2021, 18(3):1224.