Author(s)

Hong Wang¹, Wei Guo², Shu-rong Yan³, Ling-Hua Peng³*

Affiliation(s)

¹ School of tourism, Hainan University, Haikou, 570228, China;

² School of Credit Management, Guangdong University of Finance, Guangzhou, 510521, China;

³ College of Accounting and Finance, Jiangxi University of Engineering, Xinyu, 338000, China.

Corresponding Author

Ling-Hua Peng, email: manwen@126.com

ABSTRACT

General Secretary Xi Jinping's speech on market cultivation and the Guiding Opinions of the Central Committee of the CPC and the State Council on Supporting Hainan for Comprehensively Deepening Reform and Opening-up noted the importance of Hainan's tourism business environment and new business development. Focusing on this realistic research of great urgency, this paper analyzes the background of Hainan International Tourism Consumption Center, indicates that since the implementation of the international tourism island strategy in 2009, Hainan has entered the stage of industrial quality and efficiency improvement, as an upgrade of the international tourism island strategy, the market cultivation of Hainan International Tourism Consumption Center needs to focus on fostering  business environment and market structure to promote the growth of the industry. Based on the empirical research on the existing problems in the cultivation of Hainan tourism market, this paper discusses the goals and paths of market cultivation of Hainan International Tourism Consumption Center, and proposes policy recommendations for cultivating the "pyramid" tourism market structure. 

KEYWORDS

Market cultivation; Hainan International Tourism Consumption Center; role of government in tourism.

CITE THIS PAPER

Wang Hong, Guo Wei, Yan Shu-rong, Peng Ling-Hua. Research on market cultivation strategy of hainan international tourism consumption center. Eurasia Journal of Science and Technology. 2022, 4(1): 11-28.

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