Author(s)

ZeFeng Li, Rui Rao^*

Affiliation(s)

School of Management,Yunnan Normal University, Kunming 650000, Yunnan, China.

Corresponding Author

Rui Rao

ABSTRACT

This study takes the "Yunnan Tourism" platform as a typical case to delve into the current development status and strategies of smart tourism in Yunnan. As an important tourist destination in southwestern China, Yunnan has actively responded to the national smart tourism development strategy in recent years. Through implementing a series of innovative measures, it has significantly improved the quality and efficiency of tourism services. Among them, the "Yunnan Tourism" platform, as a representative of smart tourism in Yunnan, has become an important force driving the transformation and upgrading of Yunnan's tourism industry due to its convenience, comprehensiveness, and interactivity. This study first analyzes the concept, characteristics, and platform construction of smart tourism, describing the development overview and construction of the "One Phone for Yunnan Tourism" platform, and then explores its unique role in smart tourism. At the same time, this paper also points out the challenges currently faced by the development of the "Yunnan Tourism" platform and proposes corresponding countermeasures and suggestions, aiming to provide theoretical support and practical guidance for promoting comprehensive, coordinated, and sustainable development of smart tourism in Yunnan.

KEYWORDS

Smart Tourism; Yunnan; Development Strategies; "Yunnan Tourism"

CITE THIS PAPER

ZeFeng Li, Rui Rao. Research on the development status and strategies of smart tourism: taking "one mobile phone for touring Yunnan" as an example. Trends in Social Sciences and Humanities Research. 2024, 2(3): 103-109. DOI: 10.61784/tsshr3033.

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