Author(s)

YunQi Yang, Grace T. R. Lin^*

Affiliation(s)

Institute of Management of Technology, National Yang Ming Chiao Tung University, No.1001, Ta-Hsueh Rd., Hsinchu 30010, Taiwan.

Corresponding Author

Grace T. R. Lin

ABSTRACT

This systematic literature review meticulously explores the complexities of technological innovation and entrepreneurship, with a particular focus on the strategies and management practices involved in new product development from an interdisciplinary standpoint. By conducting an extensive analysis of 323 key articles from 11 top- tier journals published between 2020 and 2023, the review delineates the current research trajectories within these fields, underscoring significant scholarly interest and development. The study particularly emphasizes the emergence of artificial intelligence-generated content technology since 2022 and critically assesses its influence on innovation processes and product development practices among both nascent entrepreneurs and well-established corporations. This emergent technology's role in shaping the competitive landscape and its potential to drive significant shifts in market dynamics are thoroughly examined.

KEYWORDS

Technological innovation; Entrepreneurial transformation; Entrepreneurship; New product development; Innovation management; Systematic literature review

CITE THIS PAPER

YunQi Yang, Grace T. R. Lin. The dynamic integration of technological innovation and entrepreneurship: a systematic literature review. 2024, 2(3): 21-30. DOI: 10.61784/wms3009

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