Author(s)

YuanBo Jia^1,2*, Rui Yan³, Khorloo Yundendorj⁴

Affiliation(s)

¹Graduate School, University of Finance and Economics, Ulaanbaatar 13381, Mongolia.

²School of Computer Information Management, Inner Mongolia University of Finance and Economics, Hohhot010070, China.

³Department of Finance, The Second Affiliated Hospital of Inner Mongolia Medical University, Hohhot010030, China.

⁴Department of Interdisciplinary Studies, University of Finance and Economics, Ulaanbaatar 13381, Mongolia.

Corresponding Author

YuanBo Jia

ABSTRACT

As a key strategy to promote China's agroecological progress, rural revitalization and farmers' income growth, agricultural product e-commerce is facing unprecedented market potential thanks to the extensive penetration of Internet technology and the rapid rise of new transaction modes. However, there are still some bottlenecks in this field in China, such as the lack of a product quality monitoring system, inconsistency in logistics and distribution services, and lagging regulations and supervision, which undoubtedly pose challenges to the high-quality development of agricultural e-commerce. Therefore, the establishment of a perfect quality certification and standardization system for agricultural e-commerce is a key initiative to break the status quo and guide the sustainable and sound development of e-commerce agriculture. Based on this, this paper first clarifies the connotation of quality certification and standardization of agricultural e-commerce, then analyses the application model of quality certification and standardization of agricultural e-commerce from several aspects, including practitioners, logistics and distribution, sales channels and policies and regulations, and finally introduces specific implementation methods.

KEYWORDS

Quality certification; Standardisation; Agricultural e-commerce

CITE THIS PAPER

YuanBo Jia, Rui Yan, Khorloo Yundendorj. Application and effectiveness assessment of quality certification and standardisation in agricultural product e-commerce. Trends in Social Sciences and Humanities Research. 2024, 2(4): 68-72. DOI: 10.61784/tsshr3001.

REFERENCES

[1] Yang Yang. Discussion on the development path of agricultural products e-commerce platform based on big data background. Shanghai Business, 2023(1): 38-40.

[2] Chen Lu, Peng Chengyuan, Zhao Jianwei. Research on the Reasons and Countermeasures Constraining the Development of Live Streaming of Agricultural Product E-commerce. Journal of Shanxi Finance and Taxation College, 2022, 24(1): 5.

[3] Ren Xin, Wu Liancui." Internet +" Background of agricultural e-commerce development status quo, problems and countermeasures. China Business Theory, 2024(4): 34-37.

[4] Ou Danli, Wei Man. Research on value co-creation of digital-enabled agricultural e-commerce. Agricultural Outlook, 2022, 18(11): 3-11.

[5] Peng Chao, Zhai Shixian. The development of high-quality agricultural e-commerce from the perspective of new agricultural management subjects. China Farmers' Cooperatives, 2022(9): 12-15.

[6] Wang Ying. Exploration of high-quality development and governance path of China's agricultural e-commerce in the era of digitalization. Management Science and Research: Chinese and English Edition, 2023, 12(6): 122-127.

[7] Liu Aiying. Dilemma of agricultural e-commerce development and cracking--Taking Xingtang County as an example. Journal of Shijiazhuang Institute of Vocational Technology, 2022, 34(6): 39-42.