Author(s)

YinZhi Zheng^*, ZiYang Ni, WenYue Zhao, YiXin Zhang, JingHan Guan

Affiliation(s)

School of Accounting, Beijing Wuzi University, Beijing 101126, China.

Corresponding Author

YinZhi Zheng

ABSTRACT

Finance is the entry point and linkage point of enterprise digital transformation, the essence of which is to use digital technology as the support, use data to drive financial value creation, and empower enterprise management innovation. This paper takes JD as an example, based on the digital transformation data of its financial statements and annual reports, through the method of case study, discusses the logical framework of its financial digital transformation and its impact on enterprise financial performance. It is found that JD has realized the big data of financial analysis and the intelligence of financial accounting, which effectively reduces costs, improves human capital efficiency and promotes innovation. Its success comes from the application of digital technology and the transformation of business models, which brings significant improvement to the financial performance of enterprises. The paper not only enriches the relevant research on financial digital transformation, but also provides practical guidance for enterprises to cope with digital challenges and achieve sustainable growth.

KEYWORDS

Digital transformation; Financial performance; Financial analysis; Value creation

CITE THIS PAPER

YinZhi Zheng, ZiYang Ni, WenYue Zhao, YiXin Zhang, JingHan Guan. The road of digital transformation of Jingdong group: effectiveness and implications. World Journal of Management Science. 2024, 2(3): 40-47. DOI: 10.61784/wms3032.

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