Author(s)

ShuHeng Guo

Affiliation(s)

Social Research Institute, University College London, London (WC1E 6BT), UK.

Corresponding Author

ShuHeng Guo

ABSTRACT

This study uses the COFE+ robot coffee kiosk as a case study to explore the current application of artificial intelligence and robotics in human-computer interaction and its limitations. Through ethnographic research, this study found that although robots perform well in automated operations and efficiency improvement, they still have obvious deficiencies in emotional interaction and social feedback, which are specifically manifested in the lack of emotional communication, the one-way and asymmetric interaction, the irreplaceable nature of interpersonal communication when human-computer interaction is not smooth, and differences in technical adaptability. These findings suggest that although robots have broad application prospects in the service industry, their ability to understand emotions and handle complex scenarios still needs further development. This study highlights the future development direction of AI and suggests improving robots' capabilities in emotion recognition and feedback, language assistance, etc. to achieve more effective human-machine collaboration and improve user experience.

KEYWORDS

COFE+ robot coffee kiosk; Human-machine interaction; Emotional communication; Field research

CITE THIS PAPER

ShuHeng Guo. Ethnographic research on human-computer interaction behavior in the intelligent era. World Journal of Management Science. 2024, 2(3): 57-61. DOI: 10.61784/wms3035.

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