Author(s)

YangLin Li^1,2* 

Affiliation(s)

¹School of journalism and communication, Qingdao Film Academy, Qingdao 266520, Shandong, China.

²Faculty of humanities and social sciences, City University of Macau, Macao 999078, China. 

Corresponding Author

YangLin Li

ABSTRACT

The Yellow River culture, rich in content and steeped in history, serves as a representative symbol of the Chinese nation and an iconic emblem of Chinese civilization. On the basis of accurately grasping the connotation of the Yellow River culture, how to construct production spaces and consumption scenarios for cultural narratives through the Yellow River National Cultural Park is of great significance for promoting the creative transformation and innovative development of traditional Chinese culture, as well as facilitating cultural exchanges and mutual recognition. To narrate China's stories through the Yellow River culture, we should base ourselves on the organic unity of the commonalities of the Yellow River culture and the cultural individualities of its upstream, midstream, and downstream regions. We should delve into the cultural genes of the Chinese nation embodied in the Yellow River's cultural heritage and highlight the values of Chinese civilization signified by the Yellow River's cultural symbols. On this foundation, we should further clarify the spatial construction principles of the Yellow River cultural narrative, grasp the dimensions of the spatial field of the Yellow River cultural narrative, and establish the basic scenarios of the Yellow River National Cultural Park. Meanwhile, we should formulate fundamental strategies for disseminating China's national image through the Yellow River culture, continuously enhancing its dissemination power and influence.

KEYWORDS

Yellow river culture; Cultural genes; China's stories

CITE THIS PAPER

YangLin Li. Research on the national image communication of the yellow river culture from the perspective of reception aesthetics. Trends in Social Sciences and Humanities Research. 2024, 2(7): 52-59. DOI: 10.61784/tsshr3068.

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