Author(s)

GaoYing Shang, Wei Xia^*

Affiliation(s)

School of applied foreign languages, Zhejiang Yuexiu University, Shaoxing, 312000, Zhejiang Province, China.

Corresponding Author

Wei Xia

ABSTRACT

In the era of globalization and rapid advancements in information technology, new media have significantly transformed modes of information dissemination and created novel opportunities for the international communication of Chinese culture. The Tang Poetry Road in Eastern Zhejiang, an essential carrier of Chinese poetic culture, embodies rich historical and cultural significance. Amidst the vigorous development of new media, exploring innovative communication strategies can not only allow both domestic and international audiences to appreciate this unique cultural heritage but also offer new approaches for promoting Chinese culture globally. This paper uses the Tang Poetry Road in Eastern Zhejiang as a case study to examine how to effectively leverage this cultural resource in the context of new media. It discusses how innovative communication methods, cross-border collaborations, and in-depth presentation strategies can enhance China’s cultural soft power and facilitate the global introduction of traditional Chinese culture.

KEYWORDS

New media; Chinese culture; International communication; Tang Poetry Road in Eastern Zhejiang

CITE THIS PAPER

GaoYing Shang, Wei Xia. Research on the international communication of Chinese culture in the new media era: a case study of the Tang Poetry Road in eastern Zhejiang. Social Science and Management. 2024, 1(1): 14-19. DOI: 10.61784/ssm3004.

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