Author(s)

Yan Tang, Tian Hao, Qi Lu, YunPei Cheng^*

Affiliation(s)

School of Management, Tianjin University of Technology, Tianjin 300384, China.

Corresponding Author

YunPei Cheng

ABSTRACT

Exploring the service model of red literature reading promotion in the metaverse perspective, and promoting new development of intelligent reading promotion. The logic of integration between the metaverse and red literature is analyzed, and four aspects of 'Digital and Intellectual Fusion' are proposed to enable smart reading promotion, including promotion technology, promotion content, promotion services and reading experience. Smart reading promotion has changed from the traditional resource-based content-based to demand-based openness, driving the evolution of reading methods into autonomy, precision and adaptiveness. In the context of the metaverse, based on the analysis and excavation of promotion subjects, reading carriers and platforms, and reading ecosystem promotion elements, four promotion service models are proposed to provide countermeasures and guidelines for the promotion of intelligent reading.

KEYWORDS

Metaverse; Red Literature; Reading promotion; Service model

CITE THIS PAPER

Yan Tang, Tian Hao, Qi Lu, YunPei Cheng. Research on the service model of intelligent reading promotion of Red Literature in the metaverse perspective. Social Science and Management. 2024, 1(1): 29-35. DOI: 10.61784/ssm3006.

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