Author(s)

KangChuo Song, ZongQiao Li^*, YuQing Kan, Xi Tian, ErXian Li

Affiliation(s)

School of Accounting, Beijing Wuzi University, Beijing 101126, China.

Corresponding Author

ZongQiao Li

ABSTRACT

With the rapid development of science and technology and the increasingly fierce global competition, digital transformation has become a key path for enterprises to enhance competitiveness and achieve sustainable development. Taking SANY Heavy Industry as an example, this paper explores the motivation, implementation process and value creation path of its digital transformation. In the face of uncertainty in the global economic environment, intensified competition in the industry and changes in customer demand, SANY Heavy Industry improves its production efficiency, optimizes resource allocation and strengthens market competitiveness through digital transformation. By introducing advanced technologies such as smart factory, automated production line, Internet of Things and big data, SANY Heavy Industry has realized a comprehensive digital upgrade of its production process, which reduces costs and improves product quality and production efficiency. At the same time, the digital transformation also promotes the innovation of the enterprise's products and services, improves customer satisfaction, and creates significant economic value for the enterprise. It aims to provide useful reference and inspiration for other manufacturing enterprises in the process of digital transformation.

KEYWORDS

Digital transformation; Value creation; SANY Heavy Industry; Motivation

CITE THIS PAPER

KangChuo Song, ZongQiao Li, YuQing Kan, Xi Tian, ErXian Li. Exploring the motivations and value creation pathways of SANY Heavy Industry's digital transformation. World Journal of Economics and Business Research. 2024, 2(1): 10-17. DOI: 10.61784/wjebr3007.

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